Maxime Chevalier

Growth Marketing Manager assigned to the largest account of the agency (>$1M+ YoY advertising budget):

- Managing intercontinental team of designers & copywriters on a daily basis
- Managing lead for all creative assets
- Weekly and quarterly deck reporting
- Weekly strategy expansion and/or consolidation
- Main point of contact for creative-related or operational requests or issues
- Search engine strategy lead
- Cross-channel budget, bidding strategy, funnel & creative optimization

- Building and managing multi-channel marketing strategies to drive incremental results that directly impact the top line of clients’ businesses. UX halo effect construction to replenish the client’s acquisition funnel through A/B testing and creative iterations for specific audience segments

- Strategy elaboration & operational implementation on Meta, Adroll, Pinterest, Google Ads (Search, Display, Youtube, Pmax), Klaviyo and Liveintent

- Influencer marketing content management (UGC)

Designated Google Expert of the Paris agency:

- Google lead for multiple large scale audits
- Responsible for the upkeep of the Google Premier Partner status of the agency
- Training newly recruited managers and associates to Search Engine Advertising
- Audited and reworked our own agency’s account
- Special cross-team projects r.e Google Ads

Tangible results - Diamond Industry Highlights:

- Pinterest channel uplift for main client (ROAS x10)
- Blended ROAS improved by 0.2
- Heavy CTR uplift (x2+) on search engines after reworking the account
- Shifted audiences to a higher AOV trend

Tangible results - Credit Card Industry Highlights:

- Very successful brand launch in a competitive US market, which had an actual CPL 3x lower than the client-targeted CPL and 5x lower than our upper-management CPL predictions
- Engaging creatives and messaging, CTR was sitting on top of it's market on Meta Ads