Transition vers GA4

Pour mesurer notre trafic web, nous devons faire la transition vers GA4.

Tracking Plan :
Remap all events to GA4 new nomenclature
Dene and map all the needed parameters
Dene and map all the needed user properties Dene the custom dimensions and custom metrics

Google Analytics setup
Creation and setup GA4 property for Production Creation and setup GA4 property for Development Register custom dimensions (Event and User scoped) Register custom metrics
Create custom events (if necessary) Setup conversions

Google Tag Manager setup
Creation and setup new GTM container Add necessary variables
Create triggers
Create tags

Dev setup
Integration new tracking snippets
Implementation of a new Data Layer parameter to manage website environments (Main, Blog and Landing Pages)
Deploy in Staging
Deploy in Production

Testing
Test tracking snippets implementation
Data collection in the Data Layer
Data collection through Google Tag Manager Data collection in Google Analytics
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