Adserving system: advertising tracking system

Purpose:
Track anything regarding an advertising campaign on the web, on mobile web and on mobile applications (banner and text ads)

Stage 1: Develop the mandatory features allowing to track impressions, clicks and conversions coming from a campaign + UI
Stage 2: connect the system via API to other systems and real time optimization layers

Requirement: only developpers that knows about adserving systems and online advertising requirements.

Thanks