SEO CONTRIBUTION SPECIALIST

Using Typo3 & Drupal administrator interfaces, the Web Content Specialist (SEO) will support our global content readiness and the team in charge of the animation of our websites to optimize content.

The Web Content Specialist (SEO) will optimize content for the search engines. She/he will collaborate with various groups (Digital Marketing team, SEO specialist, search agencies, stakeholders, across the company) to facilitate content optimization publishing.

Role Description:
• Create and optimize effective web content (titles, meta descriptions, alt images, hn and texts) and oversee ongoing improvements.
• Collaborate with the SEO specialist and the Engage teams
o To develop, write, publish and optimize content for increased search visibility and conversion effectiveness.
o To streamline content management processes with best practices and effective trial and error testing.
o To teach others how to write for search engines and maintain web content, including trainings (both group and individual) on how to use Drupal & Typo 3, supporting tools & basic HTML for SEO.
• Collaborate with localization and global content teams to ensure that pages will support multilingual versions.
Education Level: Master’s degree in Digital Marketing

Background : 4 years of experience with a minimum of 2 years in web content and development that aligns Search Engine Optimization (SEO) best practices.

Competencies :
• Familiar with HTML, CSS and CMS platforms & functionalities.
• An experience in a Search agency would be appreciated.
• An experience with Drupal, WordPress and/or Typo 3 would be highly appreciated.