Pour ce projet,
Le freelance doit maitriser: Wordpress, Elementor, le SEO onsite, l'outil ahrefs et l'Anglais.
J'ai actuellement un mauvais rapport sur ces outils pour un site web et je dois régler tous les problèmes que ce rapport montre.
Je vous demanderai d'étudier en profondeur le site web et la manière de l'optimiser et egalement de régler tous les problèmes dévoilés l'outil ahrefs.
Voici quelques-unes des choses à corriger :
(Toutes ces choses se trouveront dans le rapport ahrefs)
Errors to Address:
- Page has nofollow/dofollow links: Probably just a mistake, but internal links were added with "nofollow" status. If they are internal links, they should all be dofollow (unless it's sponsored or paid-for content that lives on your site.) However, that's pretty unlikely. So there are just some internal links that need to be adjusted to dofollow.
- Meta descriptions missing: When I do site rewrites, I do top-level pages through navigation as those are the most important from a UX and Google perspective. However, there will naturally be other pages on your site that need work over time. There are some pages that need meta descriptions. Have someone write up 150-160 characters focusing on the keywords that are relevant to the page and relevant to the site's goals at large. Meta descriptions are good for CTR
Those are the two main ones I'd worry about tackling first. Redirect chain leads to low page speeds (too many redirects), so fix those. Some pages are duplicate and there's nowhere in the code confirming which is the canonical (Google itself is good at identifying which page is a canonical page, but Ahrefs suggests fixing it as it impacts health score. For example, if a URL is /what-is-a-canonical and the duplicate is /what-is-a-canonical/page7sidjwijisa&klsd, Google can guess the first is the canonical. However, the code needs to change on your backend.) Orphan pages are super easy fixes - it just needs some internal links to point to other relevant content :)
Warnings to Address: Less important - but still something to look into
3XX redirect - leads to slow site performance and can be bad for UX; fix is going through and fixing internal links to be the new URL rather than having older URLs in your content.
H1 Tag Missing/Empty and Title Too Long - These are fixed as you sweep through content, but H1s are really important for SEO.
Slow page - a lot of slow pages, I'd have your developer look at the HTML to optimize it if there's a problem
Missing Alt Text - Easy fix, go through and provide alt text for images. Just use keywords to explain what the image is (ideally, if possible, keywords that are important to your site, too)
Le site compte environ 120 pages
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Merci pour votre intérêt