Samir Slimani

Performance Marketing : Data Driven & results oriented

8 years of work experience:
Online Advertising / Traffic Acquisition / E-Commerce / Digital Marketing / Datas / Entrepreneurship / Startups

Expertise :
- Traffic Acquisition: SEM:SEA/SEO, Affiliate Marketing, Display, RTB , Retargeting, Facebook Ads, Emailing, OPN…
- E-Commerce Strategy
- Management ( training, focus on growth, collaborative work (Trello, Slack, Dashboard…)
- Web Analytics : Site-Centrics and Ad-Centrics (Google Analytics, Eulerian Technologies, Adobe, Optimizely, Segment, Mixpanel...)
- Optimization of paid traffic campaigns (ROI & CPA oriented)
- Programmatic marketing, Trading Desk & Real Time Bidding : SSP, DSP (Turn, Appnexus…)
- Customer journey (multi-touchpoints): contribution analysis (Attribution modeling of conversions)
- Data-management platforms (DMP) + "Real-time data"
- Growth Hacking (Social Media, Marketing Automation, API, Feeds, Bots, Triggers, Social Media)
- Reporting (Dashboards definition + automation with advanced metrics & KPIs)
- Mobile marketing / Cross devices campaigns
- CRM/ A/B testing
- Web To Store

References :
Camaïeu, Interflora, Auchan Drive,
Brandalley, Aliexpress, Nouvelles Frontières,
Aubert, C&A, Damart, Fleurance Nature,
Décathlon, Enviedefraise, GiFi