{"id":9851,"date":"2016-10-24T11:00:14","date_gmt":"2016-10-24T09:00:14","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=9851"},"modified":"2025-09-12T14:29:41","modified_gmt":"2025-09-12T12:29:41","slug":"wordpress-seo-structure-adopter-permalinks","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/wordpress-seo-structure-adopter-permalinks\/","title":{"rendered":"WordPress et SEO\u00a0:\u00a0quelle structure adopter pour ses permalinks\u00a0?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Parmi les \u00e9l\u00e9ments qui permettent d\u2019optimiser le r\u00e9f\u00e9rencement de votre site internet, vous trouverez les permalinks (permaliens).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ces constructions d\u2019URL disponibles sur WordPress existent en plusieurs formats, d\u2019o\u00f9 l\u2019importance de choisir la structure adapt\u00e9e \u00e0 vos besoins. Faites attention aux erreurs SEO sur WordPress&nbsp;!<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Pour mieux comprendre le r\u00f4le des permalinks et choisir une structure pertinente, Codeur.com vous propose son d\u00e9cryptage\u2026<\/span><\/p>\n<h2 class=\"p4\"><span class=\"s1\"><b>Que sont les permalinks\u00a0?<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Les <strong>permalinks<\/strong>, <strong>permaliens<\/strong> en fran\u00e7ais, se d\u00e9finissent comme une <strong>URL<\/strong> qui pointe vers une page internet et ce, quelles que soient les \u00e9volutions de la structure du site. Ils permettent donc de cr\u00e9er un <strong>lien<\/strong> durable vers votre contenu, ainsi qu\u2019un solide <strong>r\u00e9f\u00e9rencement<\/strong>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cependant, gr\u00e2ce \u00e0 leur cr\u00e9ation automatique, \u00e0 partir d\u2019une structure personnalis\u00e9e, vous avez la possibilit\u00e9 de booster votre positionnement sur des requ\u00eates pertinentes.<\/span><\/p>\n<h2 class=\"p4\"><span class=\"s1\"><b>Analyse des diff\u00e9rentes structures propos\u00e9es<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Sur <strong>WordPress<\/strong>, la structure activ\u00e9e par d\u00e9faut pour les permaliens ne permet pas d\u2019optimiser votre r\u00e9f\u00e9rencement, car elle propose une suite de chiffre. Cette derni\u00e8re n\u2019indique aucune information aux moteurs de recherche\u00a0! Vous devrez donc choisir parmi les structures suivantes\u00a0:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\"><b>La structure \u00ab\u00a0cat\u00e9gorie et titre\u00a0\u00bb<\/b>\u00a0: ce format a pour objectif de hi\u00e9rarchiser le contenu d\u2019un site internet. Les visiteurs peuvent s\u00e9lectionner l\u2019article qui les int\u00e9resse en fonction de la cat\u00e9gorie dans laquelle il est class\u00e9. Cette structure permet \u00e9galement d\u2019ins\u00e9rer plusieurs mots-cl\u00e9s dans votre <strong>URL<\/strong>, ce qui favorise votre <strong>r\u00e9f\u00e9rencement<\/strong>.<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"li1\"><span class=\"s1\"><b>La structure \u00ab\u00a0date et titre\u00a0\u00bb<\/b>\u00a0: ce permalien est tr\u00e8s fr\u00e9quemment utilis\u00e9 par les sites qui traitent de l\u2019actualit\u00e9 et dont le trafic est tr\u00e8s important. Les <strong>URL<\/strong> font apparaitre la date exacte \u00e0 laquelle l\u2019article a \u00e9t\u00e9 publi\u00e9, pour permettre \u00e0 une information d\u2019\u00eatre situ\u00e9e dans son contexte. Niveau r\u00e9f\u00e9rencement, elle n\u2019a aucun int\u00e9r\u00eat pour les sites ou blogs qui ne sont pas naturellement r\u00e9f\u00e9renc\u00e9s par Google Actualit\u00e9s. Elle est donc d\u00e9conseill\u00e9e pour une entreprise. <\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"li1\"><span class=\"s1\"><b>La structure \u00ab\u00a0mois et titre\u00a0\u00bb<\/b>\u00a0: elle g\u00e9n\u00e8re des <strong>URL<\/strong> plus courtes que celle \u00ab\u00a0date et titre\u00a0\u00bb. Elle est tr\u00e8s souvent utilis\u00e9e par la presse en ligne, mais n\u2019a que tr\u00e8s peu d\u2019int\u00e9r\u00eat pour les entreprises classiques.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><b>La structure \u00ab\u00a0% postname%\u00a0\u00bb<\/b>\u00a0: celle-ci est tr\u00e8s appr\u00e9ci\u00e9e des utilisateurs de <strong>WordPress<\/strong>, car elle permet de g\u00e9n\u00e9rer des <strong>URL<\/strong> courtes dont il est facile de se souvenir. Ce format reprend simplement le titre de l\u2019article, les mots \u00e9tant espac\u00e9s par un tiret. Cette structure est parfaite pour optimiser son r\u00e9f\u00e9rencement naturel, notamment si vos titres ob\u00e9issent aux r\u00e8gles <strong>SEO<\/strong>. Par contre, il n\u2019est pas propos\u00e9 par d\u00e9faut par le CMS. Il faut le configurer soi-m\u00eame dans la section \u00ab structure\u00a0personnalis\u00e9e\u00a0\u00bb.<\/span><\/li>\n<\/ul>\n<h2 class=\"p4\"><span class=\"s1\"><b>Faire le meilleur choix<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Votre choix doit s\u2019effectuer en fonction du type de contenu que vous publiez. Pour une entreprise qui n\u2019a aucun lien avec l\u2019actualit\u00e9, il est pr\u00e9f\u00e9rable d\u2019opter pour la structure \u00ab\u00a0% postname%\u00a0\u00bb qui permet d\u2019obtenir des <strong>URL<\/strong> courtes et simples \u00e0 retenir. De plus, elles sont largement favoris\u00e9es par les moteurs de recherche, gr\u00e2ce \u00e0 leur \u00e9loquence. Avec ces liens, les robots d\u00e9tectent imm\u00e9diatement le sujet de l\u2019article. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Certains blogueurs pr\u00e9f\u00e8rent utiliser la structure \u00ab\u00a0cat\u00e9gorie et titre\u00a0\u00bb pour permettre aux internautes de naviguer plus facilement au sein d\u2019un m\u00eame univers. Cette option n\u2019est efficace que lorsque le nom de la cat\u00e9gorie est court et significatif. De plus, en fonction des param\u00e8tres d\u2019indexation que vous avez d\u00e9termin\u00e9s sous WordPress, cette structure encourage le duplicate content. Attention \u00e0 son utilisation\u00a0!<\/span><\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-9854\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-1024x492.png\" alt=\"permalinks-wordpress\" width=\"1024\" height=\"492\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-1024x492.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-300x144.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-768x369.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-1536x738.png 1536w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-370x178.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-270x130.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-570x274.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress-740x355.png 740w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2016\/10\/permalinks-wordpress.png 1632w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2 class=\"p4\"><span class=\"s1\"><b>Astuces suppl\u00e9mentaires pour des URL SEO friendly<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">D\u2019un point de vue <strong>SEO<\/strong>, la structure de vos permaliens est essentielle. Pour \u00eatre efficace, celle-ci doit \u00eatre simple et compr\u00e9hensible. Lorsqu\u2019un internaute saisit une requ\u00eate sur Google, le moteur de recherche propose 4 \u00e9l\u00e9ments d\u2019information\u00a0:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Le titre de l\u2019article,<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Sa date de publication<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">La description du contenu <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Le permalink<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Ces \u00e9l\u00e9ments ont pour vocation d\u2019aider l\u2019utilisateur \u00e0 s\u00e9lectionner rapidement le contenu qu\u2019il recherche. Autrement dit, le contenu qui semble apporter une r\u00e9ponse pr\u00e9cise \u00e0 sa requ\u00eate. Pour booster le positionnement de vos liens et convaincre l\u2019internaute de cliquer, pensez \u00e0\u00a0:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Privil\u00e9gier une URL courte, comportant moins de 100 caract\u00e8res<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Utiliser des mots-cl\u00e9s dans vos URL<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Pr\u00e9f\u00e9rer les traits d\u2019union comme s\u00e9parateur<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">\u00c9viter d\u2019utiliser des \u00ab\u00a0stop words\u00a0\u00bb dans vos URL (un, une, le, la, et\u2026)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Conserver la structure de vos permalinks apr\u00e8s publication<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Sous <strong>WordPress<\/strong> la structure de <strong>permalien<\/strong> id\u00e9ale d\u00e9pend du contenu publi\u00e9. Cependant, de mani\u00e8re g\u00e9n\u00e9rale, il est recommand\u00e9 d\u2019utiliser les structures \u00ab\u00a0% postname%\u00a0\u00bb et \u00ab\u00a0cat\u00e9gorie et titre\u00a0\u00bb qui vous permettent de hi\u00e9rarchiser votre contenu. Elles favorisent votre <strong>SEO<\/strong> tout en \u00e9tant utiles aux internautes. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Il ne vous reste plus qu\u2019\u00e0 v\u00e9rifier vos <strong>permaliens<\/strong> dans la partie \u00ab\u00a0R\u00e9glages\u00a0\u00bb de <strong>WordPress<\/strong>\u00a0!<\/span><\/p>\n<p class=\"p1\">Si le <strong>r\u00e9f\u00e9rencement<\/strong> de votre site web est un enjeu pour vous, n&#8217;h\u00e9sitez pas \u00e0 lire davantage de <strong>conseils SEO <\/strong>sur notre blog.<\/p>\n<p class=\"p1\"><span class=\"s1\">Enfin, si vous avez besoin d\u2019aide pour votre <strong>r\u00e9f\u00e9rencement<\/strong>, <a href=\"https:\/\/www.codeur.com\/\"><span class=\"s3\">postez une annonce sur Codeur d\u00e8s maintenant<\/span><\/a>. Vous trouverez certainement un freelance pr\u00eat \u00e0 vous aider\u00a0!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parmi les \u00e9l\u00e9ments qui permettent d\u2019optimiser le r\u00e9f\u00e9rencement de votre site internet, vous trouverez les permalinks (permaliens). Ces constructions d\u2019URL disponibles sur WordPress existent en plusieurs formats, d\u2019o\u00f9 l\u2019importance de choisir la structure adapt\u00e9e \u00e0 vos besoins. Faites attention aux erreurs SEO sur WordPress&nbsp;! Pour mieux comprendre le r\u00f4le des permalinks et choisir une structure [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":9852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[39],"class_list":["post-9851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement-naturel","tag-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wordpress et SEO\u00a0:\u00a0quelle structure adopter pour ses permalinks\u00a0?<\/title>\n<meta name=\"description\" content=\"Parmi les \u00e9l\u00e9ments qui permettent d\u2019optimiser le r\u00e9f\u00e9rencement de votre site internet, vous trouverez les permalinks (permaliens). Ces constructions d\u2019URL\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codeur.com\/blog\/wordpress-seo-structure-adopter-permalinks\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wordpress et SEO\u00a0:\u00a0quelle structure adopter pour ses permalinks\u00a0?\" \/>\n<meta property=\"og:description\" content=\"Parmi les \u00e9l\u00e9ments qui permettent d\u2019optimiser le r\u00e9f\u00e9rencement de votre site internet, vous trouverez les permalinks (permaliens). 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