{"id":75371,"date":"2023-10-03T08:30:00","date_gmt":"2023-10-03T06:30:00","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=75371"},"modified":"2024-11-13T09:31:15","modified_gmt":"2024-11-13T08:31:15","slug":"call-tracking-dexem","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/call-tracking-dexem\/","title":{"rendered":"Call Tracking&nbsp;: optimisez vos campagnes marketing"},"content":{"rendered":"\n<p>Vous investissez du temps et de l&#8217;argent dans vos campagnes marketing. Mais en connaissez-vous les retomb\u00e9es r\u00e9elles&nbsp;?<\/p>\n\n\n\n<p>Bien souvent, les appels t\u00e9l\u00e9phoniques g\u00e9n\u00e9r\u00e9s par les campagnes ne sont pas attribu\u00e9s aux actions marketing. C&#8217;est l\u00e0 qu&#8217;intervient le Call Tracking. Ce dispositif de mesure compl\u00e8te judicieusement le syst\u00e8me Web Analytics en mesurant les appels et identifiant les sources de trafic t\u00e9l\u00e9phonique les plus efficaces, pour vous aider \u00e0 mieux piloter votre strat\u00e9gie marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Call Tracking&nbsp;: qu\u2019est-ce que c\u2019est&nbsp;?<\/h2>\n\n\n\n<p>Le Call Tracking est un dispositif qui permet de mesurer l\u2019impact des campagnes marketing online et offline. Il fait le lien entre les <a href=\"https:\/\/www.codeur.com\/blog\/exemples-marketing-viral\/\">campagnes marketing<\/a> et les conversions par t\u00e9l\u00e9phone. <\/p>\n\n\n\n<p>Chaque support marketing, online ou offline, chaque mot-cl\u00e9 et source de trafic est associ\u00e9 \u00e0 un num\u00e9ro de tracking qui redirige l\u2019appel vers votre entreprise. Les appels re\u00e7us sur chaque num\u00e9ro sont comptabilis\u00e9s pour conna\u00eetre l\u2019efficacit\u00e9 des diff\u00e9rents canaux. Ces r\u00e9sultats peuvent \u00eatre combin\u00e9s aux rapports du syst\u00e8me Web Analytics pour obtenir des donn\u00e9es plus pr\u00e9cises, canal par canal. <\/p>\n\n\n\n<p>Les r\u00e9sultats obtenus vont alors permettre d&#8217;identifier les supports marketing les plus efficaces et de prendre des d\u00e9cisions strat\u00e9giques bas\u00e9es sur des chiffres concrets.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.dexem.com\/produits\/call-tracking.html?utm_source=codeur&amp;utm_medium=referral\" target=\"_blank\" rel=\"sponsored noopener\">Essayer le call tracking gratuitement<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les avantages du call tracking\u2009?<\/h2>\n\n\n\n<p>La mise en place d\u2019une <a href=\"https:\/\/www.codeur.com\/blog\/solutions-call-tracking\/\">solution de Call Tracking<\/a> permet de conna\u00eetre le support de communication qui a convaincu le client de contacter votre entreprise. L\u2019utilisation de cet outil vous assure de nombreux avantages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Mesure et attribution des appels t\u00e9l\u00e9phoniques entrants<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"445\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem4.png\" alt=\"Dexem\" class=\"wp-image-75690\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem4.png 650w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem4-300x205.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem4-60x41.png 60w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem4-370x253.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem4-270x185.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem4-570x390.png 570w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>L\u2019utilisation de plusieurs num\u00e9ros qui redirigeront les appels vers le standard de la soci\u00e9t\u00e9 permet de mesurer le nombre d\u2019appels t\u00e9l\u00e9phoniques entrants g\u00e9n\u00e9r\u00e9s par chaque support marketing. Vous obtenez des donn\u00e9es pr\u00e9cises sur les canaux qui fonctionnent le mieux&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nombre d&#8217;appels re\u00e7us<\/li>\n\n\n\n<li>Dur\u00e9e moyenne des appels<\/li>\n\n\n\n<li>Sources de trafic<\/li>\n\n\n\n<li>Pages vues avant l&#8217;appel<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Le Call Tracking est l\u2019\u00e9quipement indispensable pour une estimation plus fiable du retour sur investissement (ROI) des campagnes publicitaires effectu\u00e9es.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">2. Vision globale des performances des campagnes d\u2019acquisition<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"445\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem3.png\" alt=\"Dexem\" class=\"wp-image-75691\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem3.png 650w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem3-300x205.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem3-60x41.png 60w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem3-370x253.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem3-270x185.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem3-570x390.png 570w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>Gr\u00e2ce \u00e0 un rapport d\u00e9taill\u00e9, vous pouvez \u00e9valuer, au premier coup d\u2019\u0153il, l\u2019efficacit\u00e9 de vos diff\u00e9rentes actions marketing. Vous obtenez aussi de pr\u00e9cieuses informations sur les cat\u00e9gories de clients et de prospects que vous ciblez. <\/p>\n\n\n\n<p>Associ\u00e9 \u00e0 vos outils de data marketing et de Web Analytics, le Call Tracking vous fournit des statistiques compl\u00e8tes sur les performances de vos campagnes d\u2019acquisition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Suivi des appels jusqu\u2019\u00e0 la transformation en clients<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"445\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem2.png\" alt=\"Dexem\" class=\"wp-image-75692\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem2.png 650w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem2-300x205.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem2-60x41.png 60w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem2-370x253.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem2-270x185.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem2-570x390.png 570w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>En associant les donn\u00e9es du Call Tracking \u00e0 votre <a href=\"https:\/\/www.codeur.com\/blog\/logiciel-crm-gratuit\/\">CRM<\/a>, vous b\u00e9n\u00e9ficiez d&#8217;un meilleur suivi des performances commerciales et du tunnel de conversion.<\/p>\n\n\n\n<p>En plus de connaitre l\u2019origine marketing de chaque appel, vous \u00eates en mesure de savoir si ces conversions par t\u00e9l\u00e9phone se transforment en clients et combien de chiffre d\u2019affaires elles g\u00e9n\u00e8rent.<\/p>\n\n\n\n<p>Vous \u00eates ainsi en mesure de piloter vos campagnes sur le chiffre d\u2019affaires r\u00e9el g\u00e9n\u00e9r\u00e9 par vos investissements marketing et non seulement sur le volume de leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Prise de d\u00e9cision facilit\u00e9e<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"445\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem1.png\" alt=\"Dexem\" class=\"wp-image-75693\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem1.png 650w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem1-300x205.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem1-60x41.png 60w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem1-370x253.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem1-270x185.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/dexem1-570x390.png 570w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>Gr\u00e2ce \u00e0 toutes les informations que vous recevez \u00e0 travers les rapports issus du Call Tracking et de votre syst\u00e8me Web Analytics, les d\u00e9cisions qu\u2019il faut prendre deviennent \u00e9videntes. Vous ne t\u00e2tonnez plus lors de l\u2019\u00e9laboration de vos plans d\u2019action marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Baisse du co\u00fbt d\u2019acquisition<\/h3>\n\n\n\n<p>Le Call Tracking est dot\u00e9 d\u2019un syst\u00e8me d\u2019identification des sources de trafic les plus performantes et les plus rentables, vous permettant de d\u00e9finir quels sont les supports de communication les plus efficaces. <\/p>\n\n\n\n<p>Il est alors plus facile d\u2019\u00e9tablir des strat\u00e9gies plus performantes pour les prochaines campagnes. En \u00e9liminant les canaux peu concluants, vous r\u00e9duisez les d\u00e9penses de votre entreprise sans compromettre la pertinence de vos actions marketing.<\/p>\n\n\n\n<p>En concentrant vos efforts sur les supports les plus efficaces, vous am\u00e9liorez votre taux de conversion. Gr\u00e2ce \u00e0 une utilisation plus rationnelle de votre budget, vous \u00e9vitez les d\u00e9penses superflues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dexem, la solution de Call Tracking n\u00b01 en France<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"781\" height=\"569\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem.png\" alt=\"Dexem call tracking\" class=\"wp-image-75694\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem.png 781w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem-300x219.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem-768x560.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem-60x44.png 60w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem-370x270.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem-270x197.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem-570x415.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2023\/09\/interface-dexem-740x539.png 740w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.dexem.com\/produits\/call-tracking.html?utm_source=codeur&amp;utm_medium=referral\" target=\"_blank\" rel=\"noreferrer noopener sponsored\">Dexem<\/a> propose une solution de Call Tracking qui permet de mesurer l&#8217;impact des actions marketing en suivant les appels entrants. La solution de Call Tracking leader en France propose&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un essai gratuit de 30 jours, <\/li>\n\n\n\n<li>une solution Saas, install\u00e9e en 5 minutes et sans aucune modification du syst\u00e8me de t\u00e9l\u00e9phonie existant<\/li>\n\n\n\n<li>la flexibilit\u00e9 d&#8217;utiliser autant de num\u00e9ros que n\u00e9cessaire pour couvrir tous les canaux marketing,<\/li>\n\n\n\n<li>une protection des donn\u00e9es renforc\u00e9e gr\u00e2ce \u00e0 des informations stock\u00e9es en France<\/li>\n<\/ul>\n\n\n\n<p>Dexem est reconnue pour ses performances en France gr\u00e2ce \u00e0 des installations de qualit\u00e9, offrant des r\u00e9sultats tangibles rapidement, soutenus par un support technique r\u00e9actif.<\/p>\n\n\n\n<p>L&#8217;\u00e9quipe de Dexem g\u00e8re plus de 200 millions d&#8217;appels par an avec une fiabilit\u00e9 exceptionnelle. Choisissez Dexem pour une solution de Call Tracking solide, offrant une mesure pr\u00e9cise de l&#8217;impact de vos actions marketing tout en pr\u00e9servant la s\u00e9curit\u00e9 de vos donn\u00e9es, vous permettant ainsi d&#8217;optimiser vos campagnes marketing pour des r\u00e9sultats encore plus impressionnants&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.dexem.com\/produits\/call-tracking.html?utm_source=codeur&amp;utm_medium=referral\" target=\"_blank\" rel=\"sponsored noopener\">Essayer gratuitement<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous investissez du temps et de l&#8217;argent dans vos campagnes marketing. Mais en connaissez-vous les retomb\u00e9es r\u00e9elles&nbsp;? Bien souvent, les appels t\u00e9l\u00e9phoniques g\u00e9n\u00e9r\u00e9s par les campagnes ne sont pas attribu\u00e9s aux actions marketing. C&#8217;est l\u00e0 qu&#8217;intervient le Call Tracking. Ce dispositif de mesure compl\u00e8te judicieusement le syst\u00e8me Web Analytics en mesurant les appels et identifiant [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":75373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[145],"tags":[13],"class_list":["post-75371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-sponso"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call Tracking : optimisez vos campagnes marketing<\/title>\n<meta name=\"description\" content=\"Vous investissez du temps et de l&#039;argent dans vos campagnes marketing. Mais en connaissez-vous les retomb\u00e9es r\u00e9elles ? 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