{"id":58146,"date":"2025-07-08T10:56:00","date_gmt":"2025-07-08T08:56:00","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=58146"},"modified":"2025-09-09T16:59:42","modified_gmt":"2025-09-09T14:59:42","slug":"formations-en-ligne-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/formations-en-ligne-marketing-digital\/","title":{"rendered":"Les meilleures formations en ligne pour apprendre le marketing digital"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.codeur.com\/blog\/outils-analyser-optimiser-seo\/\">SEO<\/a>, r\u00e9seaux sociaux, <a href=\"https:\/\/www.codeur.com\/blog\/annonce-google-ads\/\">Google Ads<\/a>, Content Marketing\u2026 Les branches du marketing digital sont nombreuses.<\/p>\n\n\n\n<p>Et si vous renforciez vos connaissances dans l\u2019une ou l\u2019autre de ces branches, en fonction de vos objectifs&nbsp;?<\/p>\n\n\n\n<p>D\u00e9couvrons ensemble les meilleures formations en ligne pour am\u00e9liorer vos comp\u00e9tences digitales&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les ateliers num\u00e9riques gratuits de Google<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-1024x468.png\" alt=\"formation marketing digital Google\" class=\"wp-image-100859\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-1024x468.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-300x137.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-768x351.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-1536x702.png 1536w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-60x27.png 60w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-370x169.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-270x123.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-570x261.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1-740x338.png 740w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/ateliers-numeriques-google-formation-marketing-digital-1.png 1831w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google est un acteur majeur du web. Entre ses outils IA, comme Gemini, Imagen ou Veo3, son moteur de recherche et sa r\u00e9gie publicitaire, le g\u00e9ant am\u00e9ricain est omnipr\u00e9sent lorsqu&#8217;on parle de strat\u00e9gie marketing.<\/p>\n\n\n\n<p>Propose met \u00e0 disposition de nombreuses ressources gratuitement pour se former. Les <a href=\"https:\/\/grow.google\/intl\/fr_fr\/courses-and-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">ateliers num\u00e9riques de Google<\/a> vous proposent des dizaines de modules pour am\u00e9liorer vos comp\u00e9tences.<\/p>\n\n\n\n<p>En plus de ces cours, vous avez \u00e9galement acc\u00e8s, via leur partenaire Skillshop, \u00e0 des formations sur les outils publicitaires Google Ads. Vous pouvez passer \u00e0 l&#8217;issu de la formation, <a href=\"https:\/\/skillshop.docebosaas.com\/learn\/signin\" target=\"_blank\" rel=\"noreferrer noopener\">des certifications<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une formation compl\u00e8te sur le marketing digital et les r\u00e9seaux sociaux<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"442\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-1024x442.png\" alt=\"formation marketing digital udemy\" class=\"wp-image-100857\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-1024x442.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-300x130.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-768x332.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-1536x664.png 1536w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-60x26.png 60w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-370x160.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-270x117.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-570x246.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy-740x320.png 740w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-marketing-digital-udemy.png 1826w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br>Propos\u00e9e par Matthieu Blanco, la <a href=\"https:\/\/www.udemy.com\/course\/formation-marketing-reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener\">formation &#8220;Marketing digital et R\u00e9seaux sociaux&nbsp;: le guide complet&#8221; <\/a>est disponible sur Udemy. Vous b\u00e9n\u00e9ficiez d\u2019une partie th\u00e9orique et pratique pour cr\u00e9er et g\u00e9rer vos campagnes social media.<\/p>\n\n\n\n<p>De nombreuses entreprises d\u2019envergure internationale proposent ce cours \u00e0 leurs employ\u00e9s, comme Netflix, Nasdaq ou Volkswagen.<\/p>\n\n\n\n<p>Au total, vous b\u00e9n\u00e9ficiez de 25 heures de vid\u00e9os r\u00e9parties en plusieurs sessions pour&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finir une strat\u00e9gie de marketing digital<\/li>\n\n\n\n<li>Tenir un blog d\u2019entreprise<\/li>\n\n\n\n<li>Cr\u00e9er une campagne publicitaire<\/li>\n\n\n\n<li>Choisir les bons r\u00e9seaux sociaux pour votre strat\u00e9gie<\/li>\n\n\n\n<li>Cr\u00e9er les bonnes campagnes emailing<\/li>\n\n\n\n<li>Analyser l\u2019efficacit\u00e9 de votre strat\u00e9gie<\/li>\n<\/ul>\n\n\n\n<p>La formation est payante, mais elle offre de bases solides pour les chefs d\u2019entreprise qui souhaitent se lancer dans le marketing digital. Elle convient aussi aux personnes en reconversion professionnelle ou aux \u00e9tudiants qui se lancent dans une voie num\u00e9rique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une formation en ligne pour cr\u00e9er un entonnoir de vente efficace<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/9.-formation_en_ligne_entonnoir_vente-1024x704.jpg\" alt=\"9. formation_en_ligne_entonnoir_vente\" class=\"wp-image-58160\"\/><\/figure><\/div>\n\n\n<p><br>Sur Domestika, Paloma Cordeiro vous propose sa <a href=\"https:\/\/www.domestika.org\/fr\/courses\/3025-entonnoir-de-vente-creez-une-strategie-de-marketing-digital\" target=\"_blank\" rel=\"noopener\">formation &#8220;Entonnoir de vente&nbsp;: cr\u00e9ez une strat\u00e9gie de marketing digital&#8221; <\/a>&nbsp;dont l\u2019objectif est de booster votre taux de conversion.<\/p>\n\n\n\n<p>\u00c0 la fin du cours, vous saurez comment construire un parcours digital qui m\u00e8ne \u00e0 l\u2019achat. Une fois tous les modules termin\u00e9s, vous recevez une certification sign\u00e9e par Paloma Cordeiro. \u00c0 savoir que cette formation a d\u00e9j\u00e0 conquis 417 \u00e9l\u00e8ves. D\u2019ailleurs, la formatrice collabore avec de nombreuses grandes marques comme L\u2019Or\u00e9al, Coca-Cola, Accor ou Kaspersky.<\/p>\n\n\n\n<p>Il vous suffit de 10 le\u00e7ons et 57 minutes de cours pour acqu\u00e9rir ou am\u00e9liorer vos comp\u00e9tences. Apr\u00e8s cette formation en ligne, vous saurez comment&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atteindre des clients \u00e0 tous les niveaux du parcours d\u2019achat<\/li>\n\n\n\n<li>Cr\u00e9er des publicit\u00e9s pertinentes pour vos cibles<\/li>\n\n\n\n<li>Comprendre et cr\u00e9er des tests A\/B<\/li>\n\n\n\n<li>Mesurer et optimiser les donn\u00e9es de vos campagnes<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Une formation Inbound Marketing dispens\u00e9e par HubSpot<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/10.-formation_en_ligne_inbound_marketing-1024x692.jpg\" alt=\"10. formation_en_ligne_inbound_marketing\" class=\"wp-image-58161\"\/><\/figure><\/div>\n\n\n<p><br>\u00c0 travers cette <a href=\"https:\/\/academy.hubspot.fr\/courses\/inbound\" target=\"_blank\" rel=\"noopener\">formation en ligne<\/a> gratuite et certifiante, HubSpot vous permet de d\u00e9couvrir les principes fondamentaux de l\u2019Inbound Marketing. Plus d\u20191 heure et demie de cours, r\u00e9partis en 6 modules de 15 vid\u00e9os, vous permettra de&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les bases de l\u2019Inbound Marketing<\/li>\n\n\n\n<li>Cr\u00e9er vos buyer personae<\/li>\n\n\n\n<li>D\u00e9velopper la croissance de votre entreprise<\/li>\n\n\n\n<li>D\u00e9finir les objectifs commerciaux de votre entreprise<\/li>\n<\/ul>\n\n\n\n<p>Les cours sont anim\u00e9s par 2 formateurs diff\u00e9rents et ponctu\u00e9s par des quiz. \u00c0 la fin, vous recevez une certification de la part d\u2019HubSpot, une entreprise renomm\u00e9e sur le march\u00e9 de l\u2019Inbound Marketing. Vous pourrez fi\u00e8rement l\u2019afficher sur votre site internet, votre profil LinkedIn et tout autre support publicitaire&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une formation pour cr\u00e9er un site internet avec WordPress<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/12.-formation_en_ligne_creer_site_internet-1024x556.jpg\" alt=\"12. formation_en_ligne_creer_site_internet\" class=\"wp-image-58163\"\/><\/figure><\/div>\n\n\n<p><br>You web Formation vous propose une formation pour apprendre \u00e0 <a href=\"https:\/\/youwebformation.com\/formation\/creer-un-site-wordpress\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9er votre propre site internet avec WordPress<\/a>. Un atelier particuli\u00e8rement utile si vous venez de lancer votre entreprise ou si vous souhaitez devenir webmaster.<\/p>\n\n\n\n<p>\u00c0 travers 8 modules d\u00e9taill\u00e9s, vous apprendrez \u00e0&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Installer et configurer WordPress<\/li>\n\n\n\n<li>Utiliser le back et le front office du CMS<\/li>\n\n\n\n<li>Choisir et g\u00e9rer les th\u00e8mes<\/li>\n\n\n\n<li>S\u00e9lectionner et installer des extensions<\/li>\n\n\n\n<li>Structurer et r\u00e9diger des contenus<\/li>\n\n\n\n<li>Ma\u00eetriser WooCommerce pour cr\u00e9er votre boutique en ligne<\/li>\n\n\n\n<li>Structurer votre article pour r\u00e9pondre aux exigences SEO<\/li>\n\n\n\n<li>S\u00e9curiser votre site internet<\/li>\n<\/ul>\n\n\n\n<p>Tout au long de la formation, vous aurez acc\u00e8s \u00e0 un site WordPress pour vous entra\u00eener, ainsi qu\u2019\u00e0 des quiz et QCM pour tester vos connaissances. Vous devrez aussi r\u00e9aliser des ateliers cr\u00e9atifs pour bien prendre en main WordPress et savoir comment cr\u00e9er votre futur site web&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une formation compl\u00e8te sur le r\u00e9f\u00e9rencement naturel<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/13.-formation_en_ligne_referencement_naturel-1024x611.jpg\" alt=\"13. Une formation compl\u00e8te sur le r\u00e9f\u00e9rencement naturel\" class=\"wp-image-58164\"\/><\/figure><\/div>\n\n\n<p><br>Vous voulez tout savoir sur le SEO&nbsp;? La <a href=\"https:\/\/academy.visiplus.com\/formation-referencement\" target=\"_blank\" rel=\"noopener\">formation en r\u00e9f\u00e9rencement naturel de Visiplus<\/a> est pour vous&nbsp;! Son objectif est de vous aider augmenter le trafic qualifi\u00e9 sur votre site internet.<\/p>\n\n\n\n<p>Son point fort est d\u2019aborder les techniques de r\u00e9f\u00e9rencement sur tous les moteurs de recherche&nbsp;: Google (bien s\u00fbr), mais aussi Bing et Yahoo!<\/p>\n\n\n\n<p>Son programme en 37 points aborde des \u00e9l\u00e9ments comme&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les diff\u00e9rentes techniques de r\u00e9f\u00e9rencement&nbsp;: SEO, SEA, SMO, AEO\u2026<\/li>\n\n\n\n<li>Les outils techniques et s\u00e9mantiques indispensables<\/li>\n\n\n\n<li>La r\u00e9alisation d\u2019un <a href=\"https:\/\/www.codeur.com\/blog\/audit-marketing-digital\/\">audit<\/a><\/li>\n\n\n\n<li>L\u2019optimisation des balises&nbsp;: title, meta-description, alt, r\u00e9seaux sociaux\u2026<\/li>\n\n\n\n<li>La validation W3C<\/li>\n\n\n\n<li>Les microformats et Snippets<\/li>\n\n\n\n<li>Le choix des mots-cl\u00e9s<\/li>\n\n\n\n<li>Le suivi des performances via Google Analytics<\/li>\n<\/ul>\n\n\n\n<p>Cette formation en ligne s&#8217;adresse \u00e0 tous les professionnels qui ont besoin d\u2019am\u00e9liorer leur r\u00e9f\u00e9rencement et leur visibilit\u00e9 en ligne.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c0 lire aussi&nbsp;:&nbsp;<a href=\"https:\/\/www.codeur.com\/blog\/vendre-formations-en-ligne\/\">Comment vendre des formations en ligne&nbsp;?<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Pareto&nbsp;: une formation compl\u00e8te pour devenir consultant freelance<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-1024x692.png\" alt=\"formation seo pareto\" class=\"wp-image-100861\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-1024x692.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-300x203.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-768x519.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-1536x1037.png 1536w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-2048x1383.png 2048w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-60x41.png 60w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-370x250.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-270x182.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-570x385.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/01\/formation-seo-pareto-1-740x500.png 740w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vous r\u00eavez de devenir <a href=\"https:\/\/www.codeur.com\/consultant\/seo\">consultant SEO freelance<\/a> sur Codeur.com&nbsp;? Une formation vous permet \u00e0 la fois d&#8217;am\u00e9liorer vos connaissances techniques SEO et vos comp\u00e9tences commerciales de freelance.<\/p>\n\n\n\n<p>Cette formation de 12 semaines vous permet de devenir consultant SEO freelance en 12 semaines afin de ma\u00eetriser le r\u00e9f\u00e9rencement naturel pour optimiser des sites web.<\/p>\n\n\n\n<p>La formation vous donne \u00e9galement les cl\u00e9s pour gagner des clients et le mindset entrepreneurial n\u00e9cessaire pour affronter les d\u00e9fis de la vie d&#8217;entrepreneur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Formez-vous au marketing digital sans plus tarder<\/h2>\n\n\n\n<p>SEO, r\u00e9seaux sociaux, Google Ads, marketing digital, intelligence artificielle\u2026 choisissez les formations qui vous aideront \u00e0 d\u00e9velopper votre activit\u00e9&nbsp;!<\/p>\n\n\n\n<p>Si vous \u00eates salari\u00e9 d&#8217;une grande entreprise, demandez \u00e0 votre \u00e9quipe RH de mettre en place des formations en passant par une <a href=\"https:\/\/www.codeur.com\/blog\/plateforme-lms\/\">plateforme LMS fran\u00e7aise<\/a> pour vous former sur le webmarketing.<\/p>\n\n\n\n<p>Besoin d&#8217;un freelance pour vous accompagner dans votre strat\u00e9gie webmarketing&nbsp;? Trouvez le professionnel dont vous avez besoin rapidement et gratuitement sur <a href=\"https:\/\/www.codeur.com\/fonctionnement-codeur\">Codeur.com<\/a>&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO, r\u00e9seaux sociaux, Google Ads, Content Marketing\u2026 Les branches du marketing digital sont nombreuses. Et si vous renforciez vos connaissances dans l\u2019une ou l\u2019autre de ces branches, en fonction de vos objectifs&nbsp;? D\u00e9couvrons ensemble les meilleures formations en ligne pour am\u00e9liorer vos comp\u00e9tences digitales&nbsp;! Les ateliers num\u00e9riques gratuits de Google Google est un acteur majeur [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":100696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[79],"class_list":["post-58146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-ressources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les meilleures formations marketing digital en ligne<\/title>\n<meta name=\"description\" content=\"Vous cherchez une formation en marketing digital pour am\u00e9liorer vos comp\u00e9tences ? Comparez les formations en ligne disponibles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codeur.com\/blog\/formations-en-ligne-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les meilleures formations marketing digital en ligne\" \/>\n<meta property=\"og:description\" content=\"Vous cherchez une formation en marketing digital pour am\u00e9liorer vos comp\u00e9tences ? 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