{"id":54283,"date":"2022-12-13T09:00:00","date_gmt":"2022-12-13T08:00:00","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=54283"},"modified":"2025-09-05T17:00:24","modified_gmt":"2025-09-05T15:00:24","slug":"challenge-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/challenge-reseaux-sociaux\/","title":{"rendered":"Comment lancer un challenge sur les r\u00e9seaux sociaux&nbsp;?"},"content":{"rendered":"<p>PQ Challenge, Harlem Shake, #OutfitChallenge, #thepushchallenge\u2026 Les d\u00e9fis poussent comment des champignons sur les r\u00e9seaux sociaux&nbsp;! Que ce soit pour divertir son audience ou aider la marque \u00e0 atteindre un objectif, les challenges sont devenus une <strong>strat\u00e9gie marketing<\/strong> incontournable.<\/p>\n<p>Ils servent notamment \u00e0 g\u00e9n\u00e9rer du contenu, susciter l&#8217;int\u00e9r\u00eat des utilisateurs et <a href=\"https:\/\/www.codeur.com\/blog\/augmenter-nombre-abonnes-tiktok\/\">augmenter le nombre d&#8217;abonn\u00e9s<\/a>. Les challenges se d\u00e9marquent des autres types de contenu, car ils ont une forte dimension interactive. Ils suscitent souvent l\u2019engagement et aident \u00e0 booster votre visibilit\u00e9.<\/p>\n<p>Convaincu\u00a0? Vous voulez lancer un d\u00e9fi \u00e0 vos abonn\u00e9s\u00a0? D\u00e9couvrez nos conseils pour lancer un challenge sur les r\u00e9seaux sociaux, avec succ\u00e8s\u00a0!<\/p>\n<h2>1. Trouver un sujet accrocheur et percutant<\/h2>\n<p>Le succ\u00e8s de votre challenge d\u00e9pend du <strong>th\u00e8me<\/strong> choisi. Les utilisateurs sont plus enclins \u00e0 participer lorsque le sujet est facile \u00e0 comprendre.<\/p>\n<blockquote><p>Notre conseil&nbsp;: le th\u00e8me de votre challenge doit donner un aper\u00e7u imm\u00e9diat de ce que votre public cible doit faire. Veillez \u00e0 ce qu\u2019il soit court, percutant et en ad\u00e9quation avec vos objectifs.<\/p><\/blockquote>\n<p>Par exemple, le d\u00e9fi #ChupaChupsEffect consiste \u00e0 utiliser la c\u00e9l\u00e8bre sucette comme une baguette magique. Le hashtag est dynamique, facile \u00e0 retenir et compr\u00e9hensible. Il permet \u00e0 la marque de remplir son objectif de notori\u00e9t\u00e9 et de g\u00e9rer son image moderne.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@matdeuh\/video\/6948820402407804165\" data-video-id=\"6948820402407804165\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@matdeuh\" href=\"https:\/\/www.tiktok.com\/@matdeuh?refer=embed\">@matdeuh<\/a> <\/p>\n<p>Alors, vous allez transformer quoi gr\u00e2ce au <a title=\"ChupaChupsEffect\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ChupaChupsEffect?refer=embed\">#ChupaChupsEffect<\/a> \ud83d\ude09&nbsp;? @chupachupsfr  Sponsoris\u00e9<\/p>\n<p> <a target=\"_blank\" title=\"\u266c son original - Matdeuh\" href=\"https:\/\/www.tiktok.com\/music\/son-original-6948820302683982598?refer=embed\">\u266c son original &#8211; Matdeuh<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2>2. Inclure une demande explicite<\/h2>\n<p>Le besoin psychologique d&#8217;appartenance pousse les utilisateurs \u00e0 relever des d\u00e9fis. Cependant, comme toute autre strat\u00e9gie marketing, <strong>l\u2019appel \u00e0 l\u2019action<\/strong> reste important pour susciter les participations.<\/p>\n<p>La prochaine \u00e9tape de la cr\u00e9ation d&#8217;un challenge sur les r\u00e9seaux sociaux consiste \u00e0 d\u00e9tailler, d\u00e8s le d\u00e9part, ce que vous attendez de vos followers. Voulez-vous qu\u2019ils reproduisent une danse, partagent une photo, r\u00e9pondent \u00e0 une question&nbsp;? Et s\u2019il y a une r\u00e9compense \u00e0 la cl\u00e9, n\u2019oubliez pas d\u2019en parler \u00e9galement&nbsp;!<\/p>\n<h2>3. Faire appel aux \u00e9motions<\/h2>\n<p>Les humains sont plus \u00e9motionnels que rationnels. Cr\u00e9er un challenge sur Instagram ou TikTok implique de faire appel \u00e0 des sentiments positifs. C\u2019est ce qui va augmenter (ou diminuer) la viralit\u00e9 de votre \u00e9v\u00e9nement.<\/p>\n<p>Pour r\u00e9ussir votre challenge, vous devez toucher la corde sensible de vos abonn\u00e9s. Quel est leur moteur dans la vie&nbsp;? La joie, la bienveillance, le divertissement, l\u2019engagement environnemental\u2026&nbsp;? Avoir une parfaite connaissance de son audience permet de cr\u00e9er un d\u00e9fi qui va susciter leur participation.<\/p>\n<h2>4. Utiliser le marketing d\u2019influence<\/h2>\n<p>Le moyen le plus s\u00fbr et le plus efficace de cr\u00e9er un challenge r\u00e9ussi sur les r\u00e9seaux sociaux est d\u2019utiliser le <a href=\"https:\/\/www.codeur.com\/blog\/tendances-marketing-influence\/\">marketing d\u2019influence<\/a>.<\/p>\n<p>Impliquez des influenceurs ou c\u00e9l\u00e9brit\u00e9s suivis par votre audience pour donner un coup de boost \u00e0 la viralit\u00e9 de votre \u00e9v\u00e9nement. Avec leurs milliers (voire millions) d\u2019abonn\u00e9s, ils permettront \u00e0 votre campagne d\u2019obtenir le succ\u00e8s escompt\u00e9.<\/p>\n<p>Pour promouvoir son challenge #LiptonG\u00e9n\u00e9rationTri, la c\u00e9l\u00e8bre marque de boisson, s\u2019est associ\u00e9e \u00e0 des influenceurs tr\u00e8s populaires sur TikTok&nbsp;: @safir (1.7M d\u2019abonn\u00e9s), @tonydsts (639.7K) ou encore @hectorlevrai (790.6K).<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hectorlevrai\/video\/6855720625462365446\" data-video-id=\"6855720625462365446\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@hectorlevrai\" href=\"https:\/\/www.tiktok.com\/@hectorlevrai?refer=embed\">@hectorlevrai<\/a> <\/p>\n<p>Triez c\u2019est prot\u00e9ger la plan\u00e8te, et c\u2019est important \ud83d\ude4f\ud83c\udffc\u2764\ufe0f Rejoignez le <a title=\"LiptonG\u00e9n\u00e9rationTri\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/LiptonG%C3%A9n%C3%A9rationTri?refer=embed\">#LiptonG\u00e9n\u00e9rationTri<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\">#Ad<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c Le Tri - Joyca\" href=\"https:\/\/www.tiktok.com\/music\/Le-Tri-6854822547414861826?refer=embed\">\u266c Le Tri &#8211; Joyca<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2>5. D\u00e9cider de la dur\u00e9e du challenge<\/h2>\n<p>La dur\u00e9e de votre challenge est un \u00e9l\u00e9ment important pour sa r\u00e9ussite. M\u00eame si des exemples comme le #10YearChallenge prouvent qu&#8217;ils peuvent durer longtemps en raison du buzz mondial, il peut \u00eatre difficile pour les utilisateurs de &#8220;rester dans le coup&#8221; pendant plus de 10 jours. Surtout que de nouveaux challenges sont lanc\u00e9s r\u00e9guli\u00e8rement.<\/p>\n<p>Ce que vous ne voulez pas, c&#8217;est que l&#8217;excitation et la connexion se dissipent avant l\u2019accomplissement de votre objectif\u00a0! Veillez \u00e0 proposer un <strong>d\u00e9fi court<\/strong> (10 jours maximum) avec un objectif clair et atteignable dans ce laps de temps.<\/p>\n<h2>6. Choisir un hashtag pour le partage social<\/h2>\n<p>L&#8217;utilisation d&#8217;un <a href=\"https:\/\/www.codeur.com\/blog\/meilleurs-outils-generer-hashtags\/\">hashtag<\/a> pour votre challenge est indispensable. Dans un premier temps, cela vous permettra de <strong>suivre les retomb\u00e9es<\/strong> de votre d\u00e9fi. Dans un second temps, cela aide vos followers \u00e0 se retrouver autour d\u2019un m\u00eame \u00e9v\u00e9nement, ce qui am\u00e9liore leur <strong>sentiment d\u2019appartenance<\/strong>. Enfin, le hashtag permet aux utilisateurs de <strong>retrouver facilement votre publication initiale<\/strong>, avec les instructions, et de s\u2019inspirer des autres participants.<\/p>\n<p>Pour assurer le succ\u00e8s de votre challenge, le hashtag doit\u00a0:<\/p>\n<ul>\n<li>Avoir une orthographe simple et \u00eatre facile \u00e0 retenir ;<\/li>\n<li>\u00catre directement li\u00e9 \u00e0 votre challenge, car cela aide les utilisateurs \u00e0 s&#8217;en souvenir ;<\/li>\n<li>Rappeler l\u2019activit\u00e9 de votre entreprise.<\/li>\n<\/ul>\n<p>Certains hashtags fonctionnent mieux s&#8217;ils comportent le nom de la marque. C\u2019est le cas des entreprises qui disposent d\u2019une forte notori\u00e9t\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n<p>Par exemple, la marque de cosm\u00e9tique am\u00e9ricaine Elf Cosmetics a lanc\u00e9 un challenge avec le hashtag #elfmagicact. Simple, facile \u00e0 retenir et comportant son nom, ce d\u00e9fi avait pour objectif de promouvoir son nouveau produit \u00ab\u00a0magique\u00a0\u00bb pour faire dispara\u00eetre les pores.<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-54284 aligncenter\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2021\/08\/elfmagicact.jpg\" alt=\"#elfmagicact\" width=\"719\" height=\"957\" \/><\/p>\n<h2>Conclusion<\/h2>\n<p>L&#8217;engagement en ligne ne se r\u00e9sume pas aux likes, commentaires et partages. Vous devez chercher \u00e0 \u00e9tablir des relations durables avec votre public et transformer vos abonn\u00e9s en ambassadeurs. Les challenges vous aident justement \u00e0 atteindre cet objectif&nbsp;!<\/p>\n<p>Pas le temps de g\u00e9rer et d&#8217;animer vos r\u00e9seaux sociaux&nbsp;? Demandez l&#8217;aide d&#8217;un <a href=\"https:\/\/www.codeur.com\/community-manager\">community manager freelance<\/a> sur Codeur.com&nbsp;! <a href=\"https:\/\/www.codeur.com\/fonctionnement-codeur\">D\u00e9crivez votre besoin en quelques lignes<\/a> et recevez de nombreux devis de professionnels, rapidement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PQ Challenge, Harlem Shake, #OutfitChallenge, #thepushchallenge\u2026 Les d\u00e9fis poussent comment des champignons sur les r\u00e9seaux sociaux&nbsp;! Que ce soit pour divertir son audience ou aider la marque \u00e0 atteindre un objectif, les challenges sont devenus une strat\u00e9gie marketing incontournable. Ils servent notamment \u00e0 g\u00e9n\u00e9rer du contenu, susciter l&#8217;int\u00e9r\u00eat des utilisateurs et augmenter le nombre d&#8217;abonn\u00e9s. [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":54289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[39],"class_list":["post-54283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment lancer un challenge sur les r\u00e9seaux sociaux ?<\/title>\n<meta name=\"description\" content=\"PQ Challenge, Harlem Shake, #OutfitChallenge, #thepushchallenge\u2026 Les d\u00e9fis poussent comment des champignons sur les r\u00e9seaux sociaux ! 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