{"id":41757,"date":"2020-09-12T10:30:04","date_gmt":"2020-09-12T08:30:04","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=41757"},"modified":"2025-09-12T15:07:56","modified_gmt":"2025-09-12T13:07:56","slug":"bumper-ads-youtube","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/bumper-ads-youtube\/","title":{"rendered":"Bumper Ads YouTube&nbsp;: acqu\u00e9rir des leads en 6 secondes"},"content":{"rendered":"<p>Impossible de rater les bumper ads en utilisant YouTube\u00a0! Selon Google, ces tr\u00e8s courtes publicit\u00e9s augmentent la notori\u00e9t\u00e9 d\u2019une marque de 9% et am\u00e9liorent la m\u00e9morisation des annonces de <a href=\"https:\/\/www.blog.google\/products\/ads\/say-it-in-six-why-marketers-and\" target=\"_blank\" rel=\"noopener noreferrer\">30%<\/a>.<br \/>\nM\u00eame si elles sont efficaces pour capter l\u2019attention des utilisateurs YouTube, les bumper ads posent un v\u00e9ritable d\u00e9fi cr\u00e9atif. Partons \u00e0 la d\u00e9couverte de ce format aussi court qu\u2019efficace&nbsp;!<\/p>\n<h2>6 secondes pour pr\u00e9senter votre proposition de valeur<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41758\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/09\/youtube-netflix-trueview-instream.jpg\" alt=\"Youtube bumper Ad\" width=\"700\" height=\"393\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/09\/youtube-netflix-trueview-instream.jpg 700w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/09\/youtube-netflix-trueview-instream-300x168.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/09\/youtube-netflix-trueview-instream-370x208.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/09\/youtube-netflix-trueview-instream-270x152.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/09\/youtube-netflix-trueview-instream-570x320.jpg 570w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nLes bumper ads font partie des 6 formats publicitaires propos\u00e9s par YouTube. D\u2019une dur\u00e9e de 6 secondes, ces publicit\u00e9s sont diffus\u00e9es avant la lecture d\u2019une vid\u00e9o. Parfait pour la visibilit\u00e9&nbsp;! Les internautes, soucieux de regarder une vid\u00e9o, n\u2019auront d\u2019autre choix que de s\u2019exposer \u00e0 votre marque\u2026<br \/>\nL\u2019autre avantage de ce format\u00a0? Les utilisateurs n\u2019ont aucun moyen d\u2019arr\u00eater la publicit\u00e9 avant sa fin ou de l\u2019ignorer. Vous \u00eates s\u00fbr qu\u2019elle est vue en entier\u00a0!<br \/>\nLes bumper ads sont utilis\u00e9s pour susciter la curiosit\u00e9 des consommateurs. Ce qui les rend efficaces pour\u00a0annoncer le lancement d\u2019un nouveau produit\/service ou renforcer votre notori\u00e9t\u00e9.<\/p>\n<h2>Combien co\u00fbtent les bumper ads&nbsp;?<\/h2>\n<p>Tout comme les autres types d&#8217;annonces sur YouTube, les bumper ads fonctionnent selon un mod\u00e8le d&#8217;ench\u00e8res.<br \/>\nCependant, seul le co\u00fbt pour mille impressions (<a href=\"https:\/\/www.codeur.com\/blog\/cpm-youtube\/\">CPM<\/a>) est disponible. En d\u2019autres termes, vous payez \u00e0 chaque fois que votre publicit\u00e9 est montr\u00e9e 1 000 fois.<br \/>\nLa tarification exacte variera en fonction du ciblage et de la comp\u00e9titivit\u00e9. Toutefois, vous pouvez fixer un budget journalier et un CPM maximum pour vous assurer de ne pas d\u00e9penser plus que vous ne le souhaitez.<\/p>\n<h2>6 conseils pour bien utiliser les bumper ads de YouTube<\/h2>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/j_ezFWr8Y44\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nPour tirer pleinement profit des bumper ads, on a concoct\u00e9 pour vous 6 conseils de pro\u00a0!<\/p>\n<h3>1. Cr\u00e9er une s\u00e9rie de bumper ads<\/h3>\n<p>Les bumper ads sont plus efficaces quand elles sont utilis\u00e9es en groupes.<br \/>\nL&#8217;id\u00e9e est d&#8217;int\u00e9grer ces <a href=\"https:\/\/www.codeur.com\/blog\/creer-site-petites-annonces-fonctionnalites\/\">petites annonces<\/a> (3 ou 5) dans une s\u00e9rie de publicit\u00e9s qui racontent une histoire plus vaste. Chaque bumper ads explorant diff\u00e9rentes facettes de votre message marketing.<\/p>\n<h3>2. Combiner les bumper ads avec d\u2019autres formats publicitaires<\/h3>\n<p>Ces courtes publicit\u00e9s peuvent \u00eatre combin\u00e9es avec d&#8217;autres formats publicitaires pour raconter une histoire plus longue.<br \/>\nLes formats display ou TrueView, peuvent vous aider \u00e0 prolonger, amplifier ou faire \u00e9cho \u00e0 ce que vous transmettez en 6 secondes.<br \/>\nVous pouvez aussi commencer par une campagne imprim\u00e9e, puis utiliser les bumper ads pour mettre en \u00e9vidence certaines parties du message.<\/p>\n<h3>3. Une publicit\u00e9 = un objectif<\/h3>\n<p>Avec seulement six secondes pour convaincre, votre message doit \u00eatre pr\u00e9cis et cibl\u00e9. Votre bumper ads peut servir \u00e0\u00a0:<\/p>\n<ul>\n<li>Mettre en lumi\u00e8re une fonctionnalit\u00e9 unique<\/li>\n<li>Valoriser l\u2019utilit\u00e9 d\u2019un produit ou service<\/li>\n<li>R\u00e9pondre \u00e0 une question r\u00e9currente des clients<\/li>\n<li>Promouvoir une nouveaut\u00e9<\/li>\n<\/ul>\n<p>Quel que soit votre objectif, veillez \u00e0 ce que votre publicit\u00e9 soit rapide et concise. Vos arguments doivent appara\u00eetre d\u00e8s le d\u00e9but et \u00eatre d\u00e9roul\u00e9s de mani\u00e8re ludique, rapide et cr\u00e9ative.<\/p>\n<h3>4. Rester simple<\/h3>\n<p>En plus d&#8217;un objectif unique, vous devez \u00e9galement garder le flux et les visuels de votre annonce aussi simple que possible. Trop d\u2019images, de sc\u00e8nes coup\u00e9es ou de textes seront distrayants et difficiles \u00e0 suivre dans un laps de temps aussi court.<br \/>\nPour ce faire\u00a0:<\/p>\n<ul>\n<li>R\u00e9sumez votre proposition de valeur en une phrase.<\/li>\n<li>Privil\u00e9giez les visuels \u00e0 la place des textes.<\/li>\n<li>Focalisez-vous sur l\u2019information cl\u00e9.<\/li>\n<li>Utilisez une palette de couleurs restreinte, coh\u00e9rente avec votre charte graphique.<\/li>\n<\/ul>\n<h3>5. Soigner le d\u00e9but de votre bumper ads<\/h3>\n<p>Si le spectateur ne peut pas passer votre film, il peut toutefois se d\u00e9tourner et faire autre chose le temps d\u2019avoir acc\u00e8s \u00e0 sa vid\u00e9o.<br \/>\nPour optimiser l\u2019impact de votre publicit\u00e9, ajoutez un \u00e9l\u00e9ment percutant d\u00e8s le d\u00e9but\u00a0: un visuel frappant, un moment dr\u00f4le ou l\u2019apparition d\u2019une c\u00e9l\u00e9brit\u00e9. Objectif\u00a0: donner envie \u00e0 l\u2019internaute de conna\u00eetre la suite.<\/p>\n<h3>6. Cr\u00e9er une publicit\u00e9 de 6 secondes<\/h3>\n<p>De nombreux annonceurs peuvent \u00eatre tent\u00e9s de r\u00e9duire leurs publicit\u00e9s vid\u00e9o actuelles, de 30 ou 15 secondes, pour les adapter au format des bumper ads. Erreur\u00a0! Vous risquez de perdre en pertinence ou de cr\u00e9er la confusion chez le spectateur.<br \/>\nIl est pr\u00e9f\u00e9rable de repartir \u00e0 z\u00e9ro afin d\u2019\u00e9laborer des publicit\u00e9s sp\u00e9cialement con\u00e7ues pour ce format (tr\u00e8s) court.<\/p>\n<blockquote><p><strong>\u00c0 lire aussi<\/strong>&nbsp;: <a href=\"https:\/\/www.codeur.com\/blog\/seo-youtube\/\">Youtube&nbsp;: 10 conseils pour booster votre SEO<\/a><\/p><\/blockquote>\n<p>Les bumper ads offrent un moyen unique de toucher une large audience et d\u2019augmenter la notori\u00e9t\u00e9 de votre marque. Ils sont \u00e9galement le meilleur format pour cr\u00e9er des publicit\u00e9s vid\u00e9o s\u00e9quentielles.<\/p>\n<p>Si vous souhaitez augmenter rapidement votre visibilit\u00e9 ou promouvoir une offre, c\u2019est un format \u00e0 tester&nbsp;!<br \/>\nLes freelances de Codeur.com vous accompagnent dans la cr\u00e9ation de vos vid\u00e9os et votre strat\u00e9gie social media. <a href=\"https:\/\/www.codeur.com\/fonctionnement-codeur\">Postez votre annonce en quelques clics<\/a> pour recevoir leurs devis gratuitement&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impossible de rater les bumper ads en utilisant YouTube\u00a0! Selon Google, ces tr\u00e8s courtes publicit\u00e9s augmentent la notori\u00e9t\u00e9 d\u2019une marque de 9% et am\u00e9liorent la m\u00e9morisation des annonces de 30%. M\u00eame si elles sont efficaces pour capter l\u2019attention des utilisateurs YouTube, les bumper ads posent un v\u00e9ritable d\u00e9fi cr\u00e9atif. Partons \u00e0 la d\u00e9couverte de ce [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":41759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[39],"class_list":["post-41757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bumper Ads YouTube&nbsp;: acqu\u00e9rir des leads en 6 secondes<\/title>\n<meta name=\"description\" content=\"Impossible de rater les bumper ads en utilisant YouTube\u00a0! 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