{"id":40975,"date":"2020-08-10T10:50:53","date_gmt":"2020-08-10T08:50:53","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=40975"},"modified":"2025-09-10T15:09:45","modified_gmt":"2025-09-10T13:09:45","slug":"lead-generation-podcast","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/lead-generation-podcast\/","title":{"rendered":"Comment g\u00e9n\u00e9rer des leads avec son podcast&nbsp;?"},"content":{"rendered":"<p><a href=\"https:\/\/www.edisonresearch.com\/the-podcast-consumer-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">54%<\/a> des auditeurs de podcasts d\u00e9clarent s\u2019int\u00e9resser aux entreprises dont ils entendent parler dans un \u00e9pisode. Le podcasting vous donne un nouveau moyen d\u2019atteindre les consommateurs\u00a0!<br \/>\nMais comment transformer vos podcasts en machine \u00e0 leads\u00a0? Voici 5 techniques pour attirer de nouveaux prospects gr\u00e2ce \u00e0 vos \u00e9missions.<\/p>\n<h2>1. Aligner les sujets du podcast avec sa strat\u00e9gie marketing<\/h2>\n<p>Il est important d\u2019<a href=\"https:\/\/www.codeur.com\/blog\/astuces-creer-podcast\/\">int\u00e9grer les podcasts<\/a> dans votre strat\u00e9gie marketing. Les sujets de vos \u00e9pisodes doivent s&#8217;aligner sur vos objectifs\u00a0:<\/p>\n<ul>\n<li>Augmenter les ventes<\/li>\n<li>Gagner de nouveaux clients<\/li>\n<li>Augmenter la notori\u00e9t\u00e9 de la marque<\/li>\n<li>Augmenter votre empreinte marketing sur les r\u00e9seaux sociaux<\/li>\n<li>G\u00e9rer votre expertise<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p>Les th\u00e8mes \u00e9voqu\u00e9s \u00e0 l\u2019audio doivent r\u00e9pondre aux attentes de vos clients. Pensez \u00e0 vos buyers personae\u00a0:<\/p>\n<ul>\n<li>Quels sont leurs d\u00e9fis\u00a0?<\/li>\n<li>De quoi ont-ils besoin\u00a0?<\/li>\n<li>Quels sont leurs freins\u00a0?<\/li>\n<li>Quelles informations recherchent-ils\u00a0?<\/li>\n<\/ul>\n<p>Votre r\u00f4le est de proposer des solutions ou des conseils via vos <a href=\"https:\/\/www.codeur.com\/blog\/meilleurs-podcasts-marketing\/\">podcasts<\/a>.<\/p>\n<h2>2. Int\u00e9grer des call-to-action dans tous les \u00e9pisodes<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-40978\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/podcast-cta-leads.jpg\" alt=\"g\u00e9n\u00e9rer des leads gr\u00e2ce au podcast\" width=\"700\" height=\"640\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/podcast-cta-leads.jpg 700w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/podcast-cta-leads-300x274.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/podcast-cta-leads-370x338.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/podcast-cta-leads-270x247.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/podcast-cta-leads-570x521.jpg 570w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nPour g\u00e9n\u00e9rer des leads avec votre podcast, les appels \u00e0 l&#8217;action sont un must. La cl\u00e9 est de les int\u00e9grer \u00e0 chaque \u00e9mission, sans oublier de les personnaliser en fonction du th\u00e8me abord\u00e9\u00a0!<\/p>\n<blockquote><p>Attention&nbsp;: Bien entendu, n\u2019essayez pas de vendre \u00e0 tout prix, mais proposez du contenu compl\u00e9mentaire, comme des livres blancs, un <a href=\"https:\/\/www.codeur.com\/blog\/creer-un-webinaire\/\">webinaire<\/a> ou des checklists t\u00e9l\u00e9chargeables.<\/p><\/blockquote>\n<p>Quant au moment o\u00f9 le CTA doit appara\u00eetre, utilisez vos statistiques pour conna\u00eetre le temps d\u2019\u00e9coute de vos \u00e9missions. En moyenne, \u00e0 quel moment les auditeurs se d\u00e9connectent\u00a0? La r\u00e9ponse vous permettra d\u2019int\u00e9grer l\u2019appel \u00e0 l\u2019action au meilleur moment.<br \/>\nEnfin, quoi qu\u2019il en soit, pensez aussi \u00e0 int\u00e9grer le CTA en fin de podcast.<\/p>\n<blockquote><p><strong>\u00c0 lire aussi<\/strong>&nbsp;: <a href=\"https:\/\/www.codeur.com\/blog\/livre-blanc-personae-marketing\/\">Le guide pour cr\u00e9er et bien utiliser vos personae marketing [Livre Blanc]<\/a><\/p><\/blockquote>\n<h2>3. R\u00e9utiliser le contenu du podcast<\/h2>\n<p>Vous diffusez un podcast hebdomadaire\u00a0? Vous disposez d\u2019une mine d&#8217;or de contenus \u00e0 r\u00e9utiliser de diff\u00e9rentes mani\u00e8res. Il est assez facile de transformer un podcast en un billet de blog, une pr\u00e9sentation ou une infographie.<\/p>\n<blockquote><p>Avec toute une s\u00e9rie de podcasts, vous pouvez m\u00eame cr\u00e9er un livre blanc.<\/p><\/blockquote>\n<p>Durant vos \u00e9missions, vous avez interview\u00e9 une personne c\u00e9l\u00e8bre ou quelqu&#8217;un qui a racont\u00e9 une histoire \u00e9tonnante&nbsp;? Sortez quelques citations de votre choix et transformez-les en <a href=\"https:\/\/www.codeur.com\/blog\/outils-creer-citations-visuelles\/\">visuels pour les r\u00e9seaux sociaux<\/a>.<br \/>\nEvidemment, pour que les contenus recycl\u00e9s vous aident \u00e0 <a href=\"https:\/\/www.codeur.com\/blog\/bumper-ads-youtube\/\">acqu\u00e9rir des leads<\/a>, ajoutez toujours un lien vers votre podcast.<\/p>\n<h2>4. Utiliser le retargeting pour attirer de nouveaux auditeurs<\/h2>\n<p>Si quelqu&#8217;un a visit\u00e9 votre site web, il y a de fortes chances pour qu\u2019il pr\u00e9sente un int\u00e9r\u00eat envers votre podcast\u00a0!<br \/>\nVous pouvez utiliser les outils retargeting de Google Ads, Facebook Ads ou LinkedIn Ads pour promouvoir votre podcast aupr\u00e8s de ces internautes. Si vous avez diff\u00e9rents podcasts, sur des th\u00e8mes vari\u00e9s, personnalisez le retargeting. Faites correspondre les visiteurs d\u2019une page sp\u00e9cifique avec des \u00e9missions cibl\u00e9es.<br \/>\nC\u2019est un excellent moyen d\u2019attirer de nouveaux leads qualifi\u00e9s.<\/p>\n<h2>5. Co-animer un podcast avec un expert, un influenceur ou un client<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-40977\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/inscription-podcast.jpg\" alt=\"g\u00e9n\u00e9rer des leads gr\u00e2ce au podcast\" width=\"700\" height=\"509\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/inscription-podcast.jpg 700w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/inscription-podcast-300x218.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/inscription-podcast-370x269.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/inscription-podcast-270x196.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/07\/inscription-podcast-570x414.jpg 570w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nUn moyen rapide d\u2019augmenter votre audience, et de g\u00e9n\u00e9rer des leads par la m\u00eame occasion, est d&#8217;inviter un expert dans votre podcast. Vous pourrez profiter de son public et de sa notori\u00e9t\u00e9 pour promouvoir votre entreprise. Choisissez une personne qui dispose d\u2019une communaut\u00e9 forte et dont la sp\u00e9cialit\u00e9 compl\u00e8te la v\u00f4tre.<br \/>\nVous pouvez aussi inviter vos clients, afin qu\u2019ils t\u00e9moignent sur la fa\u00e7on dont ils ont utilis\u00e9 vos services. Cela permet de concr\u00e9tiser vos prestations dans l\u2019esprit des prospects, tout en apportant des informations utiles \u00e0 leur parcours d\u2019achat.<\/p>\n<p>Il existe plusieurs m\u00e9thodes pour transformer votre podcast en machine \u00e0 leads. En commen\u00e7ant par adopter ces 5 techniques, vous pourrez doper votre visibilit\u00e9 pour mieux \u00ab\u00a0mon\u00e9tiser\u00a0\u00bb vos \u00e9missions\u00a0!<br \/>\nBesoin de cr\u00e9er des visuels pour votre podcast, de travailler son r\u00e9f\u00e9rencement, ou de cr\u00e9er des landing pages&nbsp;? <a href=\"https:\/\/www.codeur.com\/fonctionnement-codeur\">Postez votre projet sur Codeur.com<\/a> et recevez les devis de professionnels freelances rapidement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>54% des auditeurs de podcasts d\u00e9clarent s\u2019int\u00e9resser aux entreprises dont ils entendent parler dans un \u00e9pisode. Le podcasting vous donne un nouveau moyen d\u2019atteindre les consommateurs\u00a0! Mais comment transformer vos podcasts en machine \u00e0 leads\u00a0? Voici 5 techniques pour attirer de nouveaux prospects gr\u00e2ce \u00e0 vos \u00e9missions. 1. Aligner les sujets du podcast avec sa [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":40976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[39],"class_list":["post-40975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment g\u00e9n\u00e9rer des leads avec son podcast&nbsp;?<\/title>\n<meta name=\"description\" content=\"54% des auditeurs de podcasts d\u00e9clarent s\u2019int\u00e9resser aux entreprises dont ils entendent parler dans un \u00e9pisode. 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