{"id":37535,"date":"2026-01-13T10:55:00","date_gmt":"2026-01-13T09:55:00","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=37535"},"modified":"2026-01-13T15:40:30","modified_gmt":"2026-01-13T14:40:30","slug":"kpi-application-mobile","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/","title":{"rendered":"Les meilleurs KPI d&#8217;application mobile \u00e0 suivre au quotidien"},"content":{"rendered":"\n<p>Utiliser les bons KPI d&#8217;application mobile vous permet de savoir comment votre app est per\u00e7ue et utilis\u00e9e par les internautes.<\/p>\n\n\n\n<p>Que ce soit pour am\u00e9liorer l&#8217;exp\u00e9rience utilisateur ou pour g\u00e9n\u00e9rer plus de revenus, utiliser les bons KPI pour monitorer votre application mobile est primordial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KPI d\u2019acquisition de votre application mobile<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nombre de t\u00e9l\u00e9chargements<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: nombre total d\u2019installations de l\u2019application.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: simple comptage sur l\u2019App Store \/ Play Store \/ analytics.<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Par canal d\u2019acquisition<\/li>\n\n\n\n<li>Par r\u00e9gion, appareil, version OS<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers d&#8217;optimisation<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimiser la page store (ic\u00f4ne, screenshots, description)<\/li>\n\n\n\n<li>Campagnes marketing cibl\u00e9es<\/li>\n\n\n\n<li>ASO (App Store Optimization)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00c0 lire aussi&nbsp;:<\/strong><a href=\"https:\/\/www.codeur.com\/blog\/app-mobile-augmenter-telechargements\/\" rel=\"bookmark\"> Application mobile&nbsp;: 4 conseils pour doubler le nombre de t\u00e9l\u00e9chargements<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Co\u00fbt par installation (CPI)<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: combien co\u00fbte en moyenne chaque installation payante.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: CPI = Budget&nbsp;d\u00e9pens\u00e9&nbsp;sur&nbsp;les&nbsp;campagnes \/ Nombre&nbsp;d\u2019installations&nbsp;g\u00e9n\u00e9r\u00e9es<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparer par canal et campagne (Google Ads, Meta, TikTok, ASO, influenceurs)<\/li>\n\n\n\n<li>Comparer avec la LTV (voir plus bas)<\/li>\n\n\n\n<li>Un CPI \u00e9lev\u00e9 peut signifier un mauvais ciblage ou une promesse mal align\u00e9e<\/li>\n\n\n\n<li>Un CPI bas mais une mauvaise r\u00e9tention = trafic non qualifi\u00e9<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Couper les campagnes inefficaces<\/li>\n\n\n\n<li>Am\u00e9liorer le ciblage des annonces<\/li>\n\n\n\n<li>Couper les campagnes avec CPI &gt; LTV<\/li>\n\n\n\n<li>Segmenter les campagnes par usage r\u00e9el, pas par \u00e2ge uniquement<\/li>\n\n\n\n<li>Optimiser la page App Store \/ Play Store<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Taux de conversion Store (Store CVR)<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: % de visiteurs de la page store qui installent l\u2019app.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: CVR = (Installations \/ Visites&nbsp;page&nbsp;store) \u00d7 100<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Par variation d\u2019ic\u00f4ne \/ screenshot \/ texte<\/li>\n\n\n\n<li>Par pays \/ langue<\/li>\n\n\n\n<li>Avant \/ apr\u00e8s changement d\u2019ic\u00f4ne ou screenshots<\/li>\n\n\n\n<li>iOS vs Android<\/li>\n\n\n\n<li>Si le CVR est faible&nbsp;: le probl\u00e8me est souvent <strong>la promesse<\/strong>, pas le produit<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\/B testing des visuels (ic\u00f4ne, screenshots) et accroche<\/li>\n\n\n\n<li>Mettre en avant la valeur de l\u2019app imm\u00e9diatement<\/li>\n\n\n\n<li>Montrer l\u2019usage r\u00e9el plut\u00f4t que des visuels \u201cmarketing\u201d<\/li>\n<\/ul>\n\n\n\n<p>Si vous n&#8217;avez pas encore cr\u00e9\u00e9 votre application mobile sur iOS et Android, d\u00e9couvrez le <a href=\"https:\/\/www.codeur.com\/pages\/combien-coute-application-mobile\">tarif de cr\u00e9ation d&#8217;une application mobile<\/a> gr\u00e2ce \u00e0 notre simulateur en ligne gratuit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KPI d\u2019activation de l&#8217;app<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Taux d\u2019activation<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: % d\u2019utilisateurs qui atteignent l\u2019action cl\u00e9.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: Taux&nbsp;d\u2019activation = (Utilisateurs&nbsp;ayant&nbsp;r\u00e9alis\u00e9&nbsp;l\u2019action&nbsp;cl\u00e9 \/ Nouveaux&nbsp;utilisateurs) \u00d7 100<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Par \u00e9tape du funnel onboarding<\/li>\n\n\n\n<li>Identifier les \u00e9tapes o\u00f9 l\u2019utilisateur d\u00e9croche<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplifier l\u2019onboarding<\/li>\n\n\n\n<li>Reporter certaines actions non essentielles<\/li>\n\n\n\n<li>Montrer imm\u00e9diatement la valeur<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Temps jusqu\u2019\u00e0 la premi\u00e8re valeur (Time to Value)<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: dur\u00e9e moyenne avant que l\u2019utilisateur profite r\u00e9ellement de l\u2019app.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: moyenne du temps entre l\u2019installation et l\u2019action cl\u00e9.<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cohorte par acquisition<\/li>\n\n\n\n<li>Comparer par canal<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e9-remplir donn\u00e9es<\/li>\n\n\n\n<li>Onboarding interactif<\/li>\n\n\n\n<li>R\u00e9duire friction initiale<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">KPI d\u2019engagement dans l&#8217;application<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9tention J1 \/ J7 \/ J30<\/h3>\n\n\n\n<p>C\u2019est <strong>le KPI le plus r\u00e9v\u00e9lateur<\/strong> de la valeur r\u00e9elle de l\u2019application.<\/p>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: % d\u2019utilisateurs qui reviennent apr\u00e8s X jours.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: R\u00e9tention J7 = (Utilisateurs&nbsp;actifs&nbsp;au&nbsp;jour&nbsp;7 \/ Utilisateurs&nbsp;du&nbsp;jour&nbsp;0) \u00d7 100<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparer par cohorte, canal, version<\/li>\n\n\n\n<li>Identifier les fonctionnalit\u00e9s qui fid\u00e9lisent<\/li>\n\n\n\n<li>J1 faible&nbsp;: mauvaise premi\u00e8re impression<\/li>\n\n\n\n<li>J7 faible&nbsp;: usage ponctuel<\/li>\n\n\n\n<li>J30 faible&nbsp;: manque de valeur long terme<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.codeur.com\/blog\/reussir-notification-push\/\">Notifications push<\/a> personnalis\u00e9es<\/li>\n\n\n\n<li>Contenu r\u00e9current<\/li>\n\n\n\n<li>Gamification ou r\u00e9compenses<\/li>\n\n\n\n<li>Syst\u00e8mes de rappel ou d\u2019habitude<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00c0 lire aussi&nbsp;:<\/strong><a href=\"https:\/\/www.codeur.com\/blog\/installation-application-mobile\/\" rel=\"bookmark\"> Application mobile&nbsp;: 4 raisons qui poussent vos utilisateurs \u00e0 installer une autre application<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Fr\u00e9quence et dur\u00e9e des sessions<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: combien de fois et combien de temps l\u2019utilisateur utilise l\u2019app.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fr\u00e9quence&nbsp;: nombre moyen de sessions par utilisateur \/ p\u00e9riode<\/li>\n\n\n\n<li>Dur\u00e9e&nbsp;: temps moyen par session<\/li>\n<\/ul>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier les power users<\/li>\n\n\n\n<li>Identifier les utilisateurs \u00e0 risque de churn<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offrir des contenus ou fonctionnalit\u00e9s \u00e0 forte r\u00e9tention<\/li>\n\n\n\n<li>Am\u00e9liorer l\u2019exp\u00e9rience UX<\/li>\n\n\n\n<li>Cr\u00e9er des raisons de revenir (nouveau contenu, alertes, mises \u00e0 jour)<\/li>\n\n\n\n<li>Personnaliser l\u2019exp\u00e9rience pour les utilisateurs r\u00e9guliers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Nombre moyen d\u2019\u00e9crans par visite<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: mesure l\u2019engagement \u00e0 l\u2019int\u00e9rieur de l\u2019app.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: Moyenne d&#8217;\u00e9crans = Nombre&nbsp;total&nbsp;d&#8217;\u00e9crans&nbsp;vus \/ Nombre&nbsp;de&nbsp;sessions<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier les \u00e9crans qui captent ou perdent les utilisateurs<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimiser navigation<\/li>\n\n\n\n<li>R\u00e9duire friction sur les \u00e9crans cl\u00e9s<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">KPI d\u2019exp\u00e9rience avec l&#8217;application<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Taux de crash<\/h3>\n\n\n\n<p>Un KPI simple, mais critique, \u00e0 ne pas n\u00e9gliger.<\/p>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: % de sessions se terminant par un crash.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: Taux de crash = (Sessions&nbsp;avec&nbsp;crash Sessions&nbsp;totales) \u00d7 100<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Par version, appareil, OS<\/li>\n\n\n\n<li>Crash sur une action pr\u00e9cise<\/li>\n\n\n\n<li>Identifier \u00e9crans ou actions probl\u00e9matiques<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Corriger rapidement les bugs<\/li>\n\n\n\n<li>Prioriser les correctifs sur les \u00e9crans cl\u00e9s<\/li>\n\n\n\n<li>Monitoring continu apr\u00e8s chaque <a href=\"https:\/\/www.codeur.com\/blog\/mettre-a-jour-application-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">mise \u00e0 jour de votre application<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Temps de chargement par \u00e9cran<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: dur\u00e9e moyenne pour charger l\u2019app ou chaque \u00e9cran.<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentation par appareil et OS<\/li>\n\n\n\n<li>Identifier \u00e9crans lents<\/li>\n\n\n\n<li>Chaque seconde suppl\u00e9mentaire fait chuter la r\u00e9tention.<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mise en cache<\/li>\n\n\n\n<li>Chargement progressif<\/li>\n\n\n\n<li>Optimisation code \/ assets<\/li>\n\n\n\n<li>Suppression des d\u00e9pendances inutiles<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.codeur.com\/blog\/ameliorer-vitesse-chargement-application-mobile\/\">Am\u00e9liorer la vitesse de chargement de l&#8217;application<\/a> est un facteur important d&#8217;am\u00e9lioration de la r\u00e9tention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KPI de mon\u00e9tisation et de rentabilit\u00e9 de l&#8217;app<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Taux de conversion premium<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Calcul&nbsp;: Utilisateurs payants \u00f7 utilisateurs actifs<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Analyse<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 quel moment l\u2019utilisateur convertit<\/li>\n\n\n\n<li>Quelle fonctionnalit\u00e9 d\u00e9clenche l\u2019achat<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tester le moment du paywall<\/li>\n\n\n\n<li>Montrer la valeur avant le prix<\/li>\n\n\n\n<li>Offres limit\u00e9es ou essais gratuits<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Revenu moyen par utilisateur (ARPU)<\/h3>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: montant moyen d\u00e9pens\u00e9 par utilisateur.<\/p>\n\n\n\n<p><strong>Formule<\/strong>&nbsp;: ARPU = Revenu&nbsp;total \/ Nombre&nbsp;d\u2019utilisateurs<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Par cohorte, canal, fonctionnalit\u00e9<\/li>\n\n\n\n<li>Identifier segments les plus rentables<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upsell \/ cross-sell<\/li>\n\n\n\n<li>Offres cibl\u00e9es<\/li>\n\n\n\n<li>Bundles<\/li>\n\n\n\n<li>Tarification diff\u00e9renci\u00e9e<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00c0 lire aussi&nbsp;:<\/strong><a href=\"https:\/\/www.codeur.com\/blog\/gagner-argent-application\/\" rel=\"bookmark\"> 5 fa\u00e7ons de gagner de l\u2019argent avec une application mobile<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">LTV (Lifetime Value)<\/h3>\n\n\n\n<p>C\u2019est le KPI ultime.<\/p>\n\n\n\n<p><strong>D\u00e9finition<\/strong>&nbsp;: revenu total attendu d\u2019un utilisateur sur toute sa dur\u00e9e d\u2019utilisation.<\/p>\n\n\n\n<p><strong>Formule simplifi\u00e9e<\/strong>&nbsp;: LTV = ARPU \u00d7 Dur\u00e9e moyenne de r\u00e9tention<\/p>\n\n\n\n<p><strong>Analyse<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Par canal d\u2019acquisition<\/li>\n\n\n\n<li>Par segment d\u2019utilisateur<\/li>\n<\/ul>\n\n\n\n<p><strong>Leviers<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investir davantage sur les canaux avec LTV &gt; CPI<\/li>\n\n\n\n<li>Optimiser onboarding et engagement pour prolonger r\u00e9tention<\/li>\n\n\n\n<li>Toutes les optimisations des KPI pr\u00e9c\u00e9dents<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00c0 lire aussi&nbsp;:<\/strong><a href=\"https:\/\/www.codeur.com\/blog\/augmenter-ventes-application-mobile\/\" rel=\"bookmark\"> 8 conseils pour augmenter vos ventes sur votre application mobile<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Suivre les KPI de votre application mobile<\/h2>\n\n\n\n<p>Pour tirer le meilleur parti de votre application, il est essentiel de mettre en place un suivi pr\u00e9cis des KPI adapt\u00e9s \u00e0 vos objectifs \u00e0 l&#8217;aide d&#8217;un <a href=\"https:\/\/www.codeur.com\/blog\/outils-analyse-statistiques-kpi-application\/\" target=\"_blank\" rel=\"noreferrer noopener\">outil d&#8217;analyse statistique dans votre application mobile<\/a>. Un d\u00e9veloppeur exp\u00e9riment\u00e9 peut non seulement cr\u00e9er votre application, mais aussi int\u00e9grer d\u00e8s le d\u00e9part des outils d\u2019analyse performants&nbsp;: suivi des utilisateurs, cartes d\u2019usage, rapports d\u2019incidents, enregistrements de sessions\u2026 <\/p>\n\n\n\n<p>Ces donn\u00e9es vous permettront de comprendre exactement comment vos utilisateurs interagissent avec votre app, d\u2019identifier les points de friction et de prendre des d\u00e9cisions \u00e9clair\u00e9es pour l\u2019am\u00e9liorer.<\/p>\n\n\n\n<p>En travaillant avec un <a href=\"https:\/\/www.codeur.com\/developpeur\/mobile\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9veloppeur mobile freelance<\/a>, vous vous assurez que votre application est construite pour \u00e9voluer&nbsp;: optimiser l\u2019exp\u00e9rience utilisateur, am\u00e9liorer la r\u00e9tention et maximiser la mon\u00e9tisation. Mettre en place ce suivi d\u00e8s la conception est un v\u00e9ritable levier pour faire cro\u00eetre votre application de mani\u00e8re durable et efficace.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.codeur.com\/#open-fast\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9posez votre projet gratuitement sur Codeur.com<\/a> et recevez rapidement des devis de d\u00e9veloppeurs mobiles qualifi\u00e9s pour construire votre application et mettre en place un suivi KPI complet d\u00e8s le lancement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utiliser les bons KPI d&#8217;application mobile vous permet de savoir comment votre app est per\u00e7ue et utilis\u00e9e par les internautes. Que ce soit pour am\u00e9liorer l&#8217;exp\u00e9rience utilisateur ou pour g\u00e9n\u00e9rer plus de revenus, utiliser les bons KPI pour monitorer votre application mobile est primordial. KPI d\u2019acquisition de votre application mobile Nombre de t\u00e9l\u00e9chargements D\u00e9finition&nbsp;: nombre [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":95100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[39],"class_list":["post-37535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les meilleurs KPI d&#039;application mobile \u00e0 mesurer<\/title>\n<meta name=\"description\" content=\"Suivez les meilleurs KPI d&#039;application mobile pour comprendre les forces et les faiblesses de votre app et l&#039;am\u00e9liorer en continu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les meilleurs KPI d&#039;application mobile \u00e0 mesurer\" \/>\n<meta property=\"og:description\" content=\"Suivez les meilleurs KPI d&#039;application mobile pour comprendre les forces et les faiblesses de votre app et l&#039;am\u00e9liorer en continu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Codeur.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/codeurfreelance\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T09:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T14:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Lazzaroni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@totolazza\" \/>\n<meta name=\"twitter:site\" content=\"@codeur\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Lazzaroni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/\"},\"author\":{\"name\":\"Thomas Lazzaroni\",\"@id\":\"https:\/\/www.codeur.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5\"},\"headline\":\"Les meilleurs KPI d&#8217;application mobile \u00e0 suivre au quotidien\",\"datePublished\":\"2026-01-13T09:55:00+00:00\",\"dateModified\":\"2026-01-13T14:40:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/\"},\"wordCount\":1298,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg\",\"keywords\":[\"Conseils\"],\"articleSection\":[\"Mobile\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/\",\"url\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/\",\"name\":\"Les meilleurs KPI d'application mobile \u00e0 mesurer\",\"isPartOf\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg\",\"datePublished\":\"2026-01-13T09:55:00+00:00\",\"dateModified\":\"2026-01-13T14:40:30+00:00\",\"description\":\"Suivez les meilleurs KPI d'application mobile pour comprendre les forces et les faiblesses de votre app et l'am\u00e9liorer en continu.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#primaryimage\",\"url\":\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg\",\"contentUrl\":\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg\",\"width\":1200,\"height\":675,\"caption\":\"KPI application mobile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.codeur.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"D\u00e9veloppement\",\"item\":\"https:\/\/www.codeur.com\/blog\/developpement\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mobile\",\"item\":\"https:\/\/www.codeur.com\/blog\/developpement\/mobile\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Les meilleurs KPI d&#8217;application mobile \u00e0 suivre au quotidien\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.codeur.com\/blog\/#website\",\"url\":\"https:\/\/www.codeur.com\/blog\/\",\"name\":\"Codeur.com\",\"description\":\"codeur\",\"publisher\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.codeur.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.codeur.com\/blog\/#organization\",\"name\":\"Codeur.com\",\"url\":\"https:\/\/www.codeur.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.codeur.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/04\/logo-codeur-com.png\",\"contentUrl\":\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/04\/logo-codeur-com.png\",\"width\":2560,\"height\":465,\"caption\":\"Codeur.com\"},\"image\":{\"@id\":\"https:\/\/www.codeur.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/codeurfreelance\/\",\"https:\/\/x.com\/codeur\",\"https:\/\/www.linkedin.com\/company\/codeur\/\",\"https:\/\/www.youtube.com\/channel\/UCgj9ySM9xy3gdL8qBafl9Uw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.codeur.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5\",\"name\":\"Thomas Lazzaroni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.codeur.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7306fb87b7017ab0955d07c2f2b771ac79e91965a2fca514df0c043f7c087fd2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7306fb87b7017ab0955d07c2f2b771ac79e91965a2fca514df0c043f7c087fd2?s=96&d=mm&r=g\",\"caption\":\"Thomas Lazzaroni\"},\"description\":\"Depuis plus de 10 ans, je contribue \u00e0 faire rayonner nos sites en imaginant des strat\u00e9gies qui renforcent notre visibilit\u00e9 et notre position de r\u00e9f\u00e9rence.\",\"sameAs\":[\"https:\/\/totolazza.com\",\"https:\/\/www.linkedin.com\/in\/thomaslazzaroni\/\",\"https:\/\/x.com\/totolazza\"],\"url\":\"https:\/\/www.codeur.com\/blog\/author\/thomas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les meilleurs KPI d'application mobile \u00e0 mesurer","description":"Suivez les meilleurs KPI d'application mobile pour comprendre les forces et les faiblesses de votre app et l'am\u00e9liorer en continu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/","og_locale":"fr_FR","og_type":"article","og_title":"Les meilleurs KPI d'application mobile \u00e0 mesurer","og_description":"Suivez les meilleurs KPI d'application mobile pour comprendre les forces et les faiblesses de votre app et l'am\u00e9liorer en continu.","og_url":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/","og_site_name":"Codeur.com","article_publisher":"https:\/\/fr-fr.facebook.com\/codeurfreelance\/","article_published_time":"2026-01-13T09:55:00+00:00","article_modified_time":"2026-01-13T14:40:30+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg","type":"image\/jpeg"}],"author":"Thomas Lazzaroni","twitter_card":"summary_large_image","twitter_creator":"@totolazza","twitter_site":"@codeur","twitter_misc":{"\u00c9crit par":"Thomas Lazzaroni","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#article","isPartOf":{"@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/"},"author":{"name":"Thomas Lazzaroni","@id":"https:\/\/www.codeur.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5"},"headline":"Les meilleurs KPI d&#8217;application mobile \u00e0 suivre au quotidien","datePublished":"2026-01-13T09:55:00+00:00","dateModified":"2026-01-13T14:40:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/"},"wordCount":1298,"commentCount":1,"publisher":{"@id":"https:\/\/www.codeur.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg","keywords":["Conseils"],"articleSection":["Mobile"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/","url":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/","name":"Les meilleurs KPI d'application mobile \u00e0 mesurer","isPartOf":{"@id":"https:\/\/www.codeur.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#primaryimage"},"image":{"@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg","datePublished":"2026-01-13T09:55:00+00:00","dateModified":"2026-01-13T14:40:30+00:00","description":"Suivez les meilleurs KPI d'application mobile pour comprendre les forces et les faiblesses de votre app et l'am\u00e9liorer en continu.","breadcrumb":{"@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#primaryimage","url":"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg","contentUrl":"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2020\/03\/kpi-application-mobile-1.jpg","width":1200,"height":675,"caption":"KPI application mobile"},{"@type":"BreadcrumbList","@id":"https:\/\/www.codeur.com\/blog\/kpi-application-mobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.codeur.com\/blog\/"},{"@type":"ListItem","position":2,"name":"D\u00e9veloppement","item":"https:\/\/www.codeur.com\/blog\/developpement\/"},{"@type":"ListItem","position":3,"name":"Mobile","item":"https:\/\/www.codeur.com\/blog\/developpement\/mobile\/"},{"@type":"ListItem","position":4,"name":"Les meilleurs KPI d&#8217;application mobile \u00e0 suivre au quotidien"}]},{"@type":"WebSite","@id":"https:\/\/www.codeur.com\/blog\/#website","url":"https:\/\/www.codeur.com\/blog\/","name":"Codeur.com","description":"codeur","publisher":{"@id":"https:\/\/www.codeur.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.codeur.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.codeur.com\/blog\/#organization","name":"Codeur.com","url":"https:\/\/www.codeur.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.codeur.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/04\/logo-codeur-com.png","contentUrl":"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2022\/04\/logo-codeur-com.png","width":2560,"height":465,"caption":"Codeur.com"},"image":{"@id":"https:\/\/www.codeur.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/codeurfreelance\/","https:\/\/x.com\/codeur","https:\/\/www.linkedin.com\/company\/codeur\/","https:\/\/www.youtube.com\/channel\/UCgj9ySM9xy3gdL8qBafl9Uw"]},{"@type":"Person","@id":"https:\/\/www.codeur.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5","name":"Thomas Lazzaroni","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.codeur.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7306fb87b7017ab0955d07c2f2b771ac79e91965a2fca514df0c043f7c087fd2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7306fb87b7017ab0955d07c2f2b771ac79e91965a2fca514df0c043f7c087fd2?s=96&d=mm&r=g","caption":"Thomas Lazzaroni"},"description":"Depuis plus de 10 ans, je contribue \u00e0 faire rayonner nos sites en imaginant des strat\u00e9gies qui renforcent notre visibilit\u00e9 et notre position de r\u00e9f\u00e9rence.","sameAs":["https:\/\/totolazza.com","https:\/\/www.linkedin.com\/in\/thomaslazzaroni\/","https:\/\/x.com\/totolazza"],"url":"https:\/\/www.codeur.com\/blog\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/posts\/37535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/comments?post=37535"}],"version-history":[{"count":0,"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/posts\/37535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/media\/95100"}],"wp:attachment":[{"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/media?parent=37535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/categories?post=37535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.codeur.com\/blog\/wp-json\/wp\/v2\/tags?post=37535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}