{"id":34858,"date":"2019-11-21T08:56:49","date_gmt":"2019-11-21T07:56:49","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=34858"},"modified":"2025-09-19T12:07:28","modified_gmt":"2025-09-19T10:07:28","slug":"gmail-envoyer-campagne-emailing","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/gmail-envoyer-campagne-emailing\/","title":{"rendered":"Gmail : comment envoyer une campagne emailing ?"},"content":{"rendered":"

La messagerie de Google vous permet d\u2019envoyer des emailings \u00e0 tous vos contacts, de mani\u00e8re rapide et simplifi\u00e9e. Cette solution est id\u00e9ale si la plupart de vos prospects ou clients utilisent Gmail. La d\u00e9livrabilit\u00e9 sera meilleure que via n\u2019importe quel outil, mais surtout, votre message sera envoy\u00e9 dans la bo\u00eete principale (au lieu de l\u2019onglet \u00ab\u00a0Promotions\u00a0\u00bb).
\nSi vous voulez doper votre taux d\u2019ouverture, testez l\u2019envoi de vos campagnes emailing via Gmail\u00a0! Pour ce faire, vous n\u2019aurez besoin que d\u2019un compte Gmail, d\u2019une Google Sheet et du module Yet Another Mail Merge.
\nCap sur les 11 \u00e9tapes pour une campagne marketing de publipostage sur Google r\u00e9ussi !<\/p>\n

1. Connectez-vous \u00e0 votre compte Gmail et rendez-vous dans le menu d\u2019applications, en haut \u00e0 droite.<\/strong>
\n\"\"<\/p>\n

2. S\u00e9lectionnez \u00ab Drive \u00bb, puis cr\u00e9ez une nouvelle Google Sheets.<\/strong>
\n\"\"<\/p>\n

3. Nommez la feuille de calcul. Par exemple : listing newsletter.<\/strong>
\nPuis cr\u00e9ez des colonnes avec les coordonn\u00e9es de vos destinataires. \u00c0 vous de choisir les informations que vous devez inclure (nom, pr\u00e9nom, num\u00e9ro de t\u00e9l\u00e9phone\u2026). Dans tous les cas, vous \u00eates oblig\u00e9 de renseigner une colonne \u00ab\u00a0Email\u00a0\u00bb.
\nCopiez\/collez les donn\u00e9es issues de votre liste de prospection.
\n\"\"<\/p>\n

\u00c0 lire aussi<\/strong> : Messages tronqu\u00e9s sur Gmail : que faire ?<\/a><\/p><\/blockquote>\n

4. Maintenant que la liste est compl\u00e8te, retournez dans votre bo\u00eete de r\u00e9ception Gmail. Cr\u00e9ez un \u00ab Nouveau Message \u00bb.<\/strong>
\n\"\"<\/p>\n

5. Le champ Destinataire doit rester vide. Par contre, vous pouvez r\u00e9diger votre email ou newsletter. Si vous souhaitez ins\u00e9rer le pr\u00e9nom du destinataire (ou une autre information), utilisez la balise $%Nom de la colonne%.<\/strong>
\nPar exemple\u00a0: \u00ab\u00a0Bonjour $%Pr\u00e9nom%, nous vous contactons pour vous proposer une offre exceptionnelle\u2026\u00a0\u00bb<\/p>\n

6. Ajoutez un objet \u00e0 votre email. Soyez concis, court et captivant. N\u2019h\u00e9sitez pas \u00e0 utiliser des \u00e9motic\u00f4nes. Vous pouvez \u00e9galement personnaliser l\u2019objet en ajoutant le pr\u00e9nom du destinataire, toujours \u00e0 l\u2019aide de la balise $%Pr\u00e9nom%.<\/strong><\/p>\n

7. Retournez sur votre Google Sheets. Cliquez sur \u00ab Modules Compl\u00e9mentaires \u00bb, puis \u00ab T\u00e9l\u00e9chargez des modules compl\u00e9mentaires \u00bb.<\/strong>
\n\"\"<\/p>\n

8. Recherchez le module nomm\u00e9 \u00ab Yet Another Mail Merge \u00bb et installez-le.<\/strong>
\n\"\"<\/p>\n

9. Retournez sur l\u2019onglet \u00ab Modules Compl\u00e9mentaires \u00bb, l\u2019outil \u00ab Yet Another Mail Merge \u00bb est disponible. Placez la souris dessus et s\u00e9lectionnez \u00ab D\u00e9marrer le publipostage \u00bb.<\/strong>
\n\"\"<\/p>\n

10. S\u00e9lectionnez le brouillon de l\u2019email que vous avez r\u00e9dig\u00e9. Dans notre exemple, il s\u2019intitule \u00ab Une offre irr\u00e9sistible vous attend !! \u00bb.<\/strong>
\n\"\"<\/p>\n

11. Choisissez le mode d\u2019envoi : imm\u00e9diat ou \u00e0 une heure\/date ult\u00e9rieure.<\/strong>
\nConseil<\/u>\u00a0: avant tout, testez votre email\u00a0! Envoyez-le \u00e0 votre adresse et, \u00e9ventuellement, \u00e0 quelques coll\u00e8gues pour v\u00e9rifier l\u2019affichage, mais \u00e9galement \u00e9viter les coquilles ou d\u2019\u00e9ventuels probl\u00e8mes avec les images (si vous en avez ajout\u00e9).
\nLa version gratuite de Yet Another Mail Merge\u00a0vous permet d\u2019envoyer 50 emails par jour. Si votre liste contient davantage d\u2019adresses, l\u2019outil va exp\u00e9dier 50 emails \u00e0 la date pr\u00e9vue, puis 50 autres emails le lendemain et ainsi de suite, jusqu\u2019\u00e0 ce que tous les messages soient envoy\u00e9s.
\nVous pourrez opter pour un forfait contenant 400 emails par jour pour 20$ par an, ou une formule \u00e0 1500 emails par jour pour 40$ par an.<\/p>\n

Vous savez d\u00e9sormais comment envoyer une campagne email via Gmail. Pour plus d\u2019efficacit\u00e9, pensez \u00e0 cr\u00e9er diff\u00e9rentes Google Sheet et diff\u00e9rents messages, selon vos cibles. N\u2019h\u00e9sitez pas \u00e0 tester plusieurs objets pour trouver la formule la plus performante.
\nSi vous avez besoin d\u2019aide pour mettre en \u0153uvre votre publipostage, postez une annonce sur Codeur.com<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"

La messagerie de Google vous permet d\u2019envoyer des emailings \u00e0 tous vos contacts, de mani\u00e8re rapide et simplifi\u00e9e. Cette solution est id\u00e9ale si la plupart de vos prospects ou clients utilisent Gmail. La d\u00e9livrabilit\u00e9 sera meilleure que via n\u2019importe quel outil, mais surtout, votre message sera envoy\u00e9 dans la bo\u00eete principale (au lieu de l\u2019onglet […]<\/p>\n","protected":false},"author":67,"featured_media":34870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[148],"class_list":["post-34858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","tag-tuto"],"acf":[],"yoast_head":"\nGmail : comment envoyer une campagne emailing ?<\/title>\n<meta name=\"description\" content=\"La messagerie de Google vous permet d\u2019envoyer des emailings \u00e0 tous vos contacts, de mani\u00e8re rapide et simplifi\u00e9e. 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