{"id":27340,"date":"2022-10-12T10:30:00","date_gmt":"2022-10-12T08:30:00","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=27340"},"modified":"2025-09-12T16:33:58","modified_gmt":"2025-09-12T14:33:58","slug":"linkedin-analytics-guide-marketing-b2b","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/linkedin-analytics-guide-marketing-b2b\/","title":{"rendered":"LinkedIn Analytics&nbsp;: le guide pour analyser et optimiser votre marketing B2B"},"content":{"rendered":"<p>LinkedIn Analytics recense de multiples indicateurs importants pour vous aider \u00e0 comprendre comment votre page d&#8217;entreprise fonctionne. Vous pouvez obtenir des informations sur votre taux de fr\u00e9quentation, les clics, les partages, les commentaires, et bien plus encore&nbsp;! Ces mesures vous aideront \u00e0 comprendre les performances de vos messages, afin d\u2019am\u00e9liorer de mani\u00e8re continue votre strat\u00e9gie sur LinkedIn.<\/p>\n<p>Comment bien utiliser LinkedIn Analytics pour votre business et comprendre les indicateurs affich\u00e9s\u00a0? On vous dit tout\u00a0sur les principales m\u00e9triques \u00e0 suivre\u00a0!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27347\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/1._stats_menu.png\" alt=\"\" width=\"515\" height=\"167\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/1._stats_menu.png 515w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/1._stats_menu-300x97.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/1._stats_menu-370x120.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/1._stats_menu-270x88.png 270w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<h2>La rubrique \u00ab\u00a0Visiteurs\u00a0\u00bb<\/h2>\n<p>Cette section vous donne un aper\u00e7u des personnes qui ont visit\u00e9 votre page d&#8217;entreprise. Elle vous aide \u00e0 obtenir des informations pr\u00e9cieuses sur le profil d\u2019internautes que vous attirez. L\u2019avantage\u00a0? Vous pouvez utiliser ces donn\u00e9es d\u00e9mographiques pour am\u00e9liorer le profil de vos prospects et d\u00e9velopper des contenus plus pertinents, plus engageants.<br \/>\nVous serez en mesure de suivre des m\u00e9triques comme&nbsp;:<\/p>\n<ul>\n<li>Les vues de la page<\/li>\n<li>Les visiteurs uniques&nbsp;: qui exclut les donn\u00e9es sur les visites multiples d&#8217;un m\u00eame utilisateur<\/li>\n<li>Le nombre de clics sur votre <a href=\"https:\/\/www.codeur.com\/blog\/exemples-call-to-action-efficace\/\">call-to-action<\/a><\/li>\n<li>Les donn\u00e9es d\u00e9mographiques sur les visiteurs&nbsp;: activit\u00e9 professionnelle, poste, secteur d&#8217;activit\u00e9, la taille de leur entreprise et exp\u00e9rience, situation g\u00e9ographique&#8230;<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-27346\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats-1024x935.png\" alt=\"\" width=\"700\" height=\"639\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats-1024x935.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats-300x274.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats-768x701.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats-370x338.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats-270x247.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats-570x521.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats-740x676.png 740w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/2._visiteurs_stats.png 1026w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>Les pourcentages d\u2019\u00e9volution<\/h3>\n<p>\u00c0 c\u00f4t\u00e9 des principales m\u00e9triques, vous apercevez l\u2019\u00e9volution par rapport au mois pr\u00e9c\u00e9dent. Cela vous permet de savoir si vos performances sont en hausse ou en baisse. \u00c9videmment, l\u2019id\u00e9al est d\u2019avoir constamment des valeurs qui augmentent. N\u00e9anmoins, si vous avez une activit\u00e9 saisonni\u00e8re, il est normal de constater un ralentissement des performances durant certaines p\u00e9riodes.<\/p>\n<blockquote><p><strong>\u00c0 lire aussi&nbsp;:<a href=\"https:\/\/www.redacteur.com\/service\/commander-contenus-b2b\/\">\u00a0<\/a><\/strong><a href=\"https:\/\/www.redacteur.com\/service\/commander-contenus-b2b\/\" target=\"_blank\" rel=\"noopener noreferrer\">Commander des contenus B2B rapidement<\/a><\/p><\/blockquote>\n<h3>Le nombre de visiteurs uniques<\/h3>\n<p>Le nombre de visiteurs uniques vous donne aussi des indications sur votre notori\u00e9t\u00e9. Afin qu\u2019il soit pertinent, reliez-le \u00e0 vos publications boost\u00e9es et \u00e0 vos campagnes en cours. Si vous faites de la publicit\u00e9 sur LinkedIn ou que vous avez men\u00e9 une communication digitale de grande ampleur sur le dernier mois, ce chiffre devrait faire un bond en avant&nbsp;! Si ce n\u2019est pas le cas, c\u2019est que vous ne mettez pas assez en avant votre page LinkedIn.<\/p>\n<h3>Les donn\u00e9es d\u00e9mographiques<\/h3>\n<p>Conna\u00eetre vos donn\u00e9es d\u00e9mographiques est extr\u00eamement important pour juger la qualit\u00e9 de vos contenus. Vous pouvez filtrer le graphique selon plusieurs param\u00e8tres\u00a0:<\/p>\n<ul>\n<li>Fonction<\/li>\n<li>Lieu<\/li>\n<li>Niveau Hi\u00e9rarchique<\/li>\n<li>Secteur<\/li>\n<li>Taille d\u2019entreprise<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27345\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/3.stats_demo.png\" alt=\"\" width=\"970\" height=\"370\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/3.stats_demo.png 970w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/3.stats_demo-300x114.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/3.stats_demo-768x293.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/3.stats_demo-370x141.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/3.stats_demo-270x103.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/3.stats_demo-570x217.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/3.stats_demo-740x282.png 740w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><br \/>\nUtilisez ces analyses pour optimiser votre strat\u00e9gie de contenu\u00a0: servez-vous de ces donn\u00e9es pour cr\u00e9er du contenu par profil. Vous arriverez mieux atteindre votre prospect\u00a0!<\/p>\n<h2>La rubrique \u00ab\u00a0Nouvelles\u00a0\u00bb<\/h2>\n<p>Cette section vous fournit des indicateurs relatifs \u00e0 l\u2019engagement engendr\u00e9 par vos publications. Vous d\u00e9couvrez les contenus les plus pl\u00e9biscit\u00e9s et ceux qui n\u2019ont pas fonctionn\u00e9.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-27344\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles-1024x930.png\" alt=\"\" width=\"700\" height=\"636\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles-1024x930.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles-300x273.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles-768x698.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles-370x336.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles-270x245.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles-570x518.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles-740x672.png 740w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/4._nouvelles.png 1026w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nPour jauger la qualit\u00e9 de vos publications, concentrez-vous sur les m\u00e9triques suivantes\u00a0:<\/p>\n<ul>\n<li>Les impressions\u00a0: combien de fois les gens ont vu votre contenu (y compris les revisites).<\/li>\n<li>Les impressions uniques\u00a0: combien de fois les gens ont vu votre contenu, revisites exclus.<\/li>\n<li>Les clics\u00a0: combien de fois les gens ont cliqu\u00e9 sur vos liens.<\/li>\n<li>Les vues vid\u00e9o\u00a0: combien de personnes ont visionn\u00e9 3 secondes ou plus votre vid\u00e9o.<\/li>\n<\/ul>\n<p>Les donn\u00e9es sur les mises \u00e0 jour de votre page sont extr\u00eamement utiles pour alimenter et optimiser votre strat\u00e9gie de contenu. Les impressions, les partages, les clics\u2026 sont de pr\u00e9cieux indicateurs pour conna\u00eetre les pr\u00e9f\u00e9rences de votre audience.<\/p>\n<h2>La rubrique \u00ab\u00a0Abonn\u00e9s\u00a0\u00bb<\/h2>\n<p>C&#8217;est ici que vous saurez tout sur vos abonn\u00e9s et votre univers concurrentiel&nbsp;!<br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-27343\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s-1024x927.png\" alt=\"\" width=\"700\" height=\"634\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s-1024x927.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s-300x271.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s-768x695.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s-370x335.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s-270x244.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s-570x516.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s-740x670.png 740w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/5._abonn_C3_A9s.png 1040w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nCette rubrique vous donne le nombre total d\u2019abonn\u00e9s \u00e0 votre page, ainsi que le nombre de nouveaux adeptes gagn\u00e9s au cours des 30 derniers jours. Mais ce n\u2019est pas tout\u2026<\/p>\n<h3>Les param\u00e8tres abonn\u00e9s<\/h3>\n<p>Plus int\u00e9ressant, un graphique lin\u00e9aire affiche l\u2019\u00e9volution de vos abonn\u00e9s, ce qui vous permet d\u2019analyser les p\u00e9riodes o\u00f9 vous gagnez ou perdez des followers. Ce tableau vous montre \u00e9galement les donn\u00e9es sponsoris\u00e9es afin que vous puissiez analyser l\u2019impact de vos publicit\u00e9s et du contenu sponsoris\u00e9.<\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-large wp-image-27342\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s-1024x455.png\" alt=\"\" width=\"700\" height=\"311\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s-1024x455.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s-300x133.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s-768x341.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s-370x164.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s-270x120.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s-570x253.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s-740x328.png 740w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/6.param_C3_A8tres_abonn_C3_A9s.png 1034w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nLes entreprises \u00e0 suivre<\/h3>\n<p>Vous avez besoin de comparer vos performances \u00e0 celles des concurrents\u00a0? Consultez le tableau \u00ab\u00a0Les entreprises \u00e0 suivre\u00a0\u00bb pour d\u00e9couvrir les pages concurrentielles et comparer vos m\u00e9triques importantes.<\/p>\n<p>Cette rubrique vous permet de bien conna\u00eetre les acteurs du secteur, de trouver l\u2019inspiration et de vous positionner. Vous pourrez visiter les pages propos\u00e9es pour voir si vous pouvez extraire quelques bonnes pratiques et faire mieux qu\u2019elles\u00a0!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-27341\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-1024x653.png\" alt=\"\" width=\"700\" height=\"446\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-1024x653.png 1024w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-300x191.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-768x490.png 768w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-370x236.png 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-270x172.png 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-470x300.png 470w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-570x363.png 570w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre-740x472.png 740w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2019\/09\/7._entreprises_suivre.png 1029w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>En suivant ces m\u00e9triques, vous pourrez en savoir plus sur vos abonn\u00e9s et leurs interactions avec vos publications. Gr\u00e2ce \u00e0 une analyse r\u00e9guli\u00e8re, vous serez en mesure d\u2019optimiser votre strat\u00e9gie LinkedIn, afin qu\u2019elle vous aide \u00e0 atteindre vos objectifs d\u2019entreprise.<\/p>\n<p>Besoin d\u2019aide pour g\u00e9rer vos r\u00e9seaux sociaux&nbsp;? Postez votre projet sur <a href=\"https:\/\/www.codeur.com\/fonctionnement-codeur\">Codeur.com<\/a>\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Analytics recense de multiples indicateurs importants pour vous aider \u00e0 comprendre comment votre page d&#8217;entreprise fonctionne. Vous pouvez obtenir des informations sur votre taux de fr\u00e9quentation, les clics, les partages, les commentaires, et bien plus encore&nbsp;! Ces mesures vous aideront \u00e0 comprendre les performances de vos messages, afin d\u2019am\u00e9liorer de mani\u00e8re continue votre strat\u00e9gie [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":27348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[158],"tags":[39],"class_list":["post-27340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","tag-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Analytics : le guide pour analyser et optimiser votre marketing B2B<\/title>\n<meta name=\"description\" content=\"LinkedIn Analytics recense de multiples indicateurs importants pour vous aider \u00e0 comprendre comment votre page d&#039;entreprise fonctionne. 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