{"id":21413,"date":"2026-01-22T10:00:00","date_gmt":"2026-01-22T09:00:00","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=21413"},"modified":"2026-01-22T10:00:02","modified_gmt":"2026-01-22T09:00:02","slug":"onboarding-application-mobile","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/onboarding-application-mobile\/","title":{"rendered":"Comment r\u00e9ussir l&#8217;onboarding d&#8217;une application mobile&nbsp;?"},"content":{"rendered":"\n<p>Un utilisateur ne d\u00e9sinstalle pas votre application parce qu\u2019elle est mauvaise, mais parce qu\u2019il ne comprend pas imm\u00e9diatement ce qu\u2019elle lui apporte&#8230; Sur mobile, tout se joue d\u00e8s les premi\u00e8res secondes. Un <strong>onboarding application<\/strong> mal con\u00e7u suffit \u00e0 faire chuter l\u2019activation, l\u2019engagement et la r\u00e9tention, m\u00eame avec un bon produit.<\/p>\n\n\n\n<p>L\u2019onboarding n\u2019est pas un simple \u00e9cran d\u2019accueil&nbsp;: c\u2019est un levier strat\u00e9gique. Bien pens\u00e9, il guide l\u2019utilisateur vers sa premi\u00e8re action cl\u00e9. Mal ex\u00e9cut\u00e9, il transforme chaque installation en opportunit\u00e9 perdue.<\/p>\n\n\n\n<p>Voyons comment concevoir un <strong>onboarding application<\/strong> efficace, capable de r\u00e9duire les frictions et d\u2019augmenter durablement l\u2019usage de votre application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les principes d&#8217;un onboarding r\u00e9ussi<\/h2>\n\n\n\n<p>Voici les grands principes qui vont vous aider \u00e0 r\u00e9ussir l&#8217;onboarding de votre application mobile et \u00e0 g\u00e9n\u00e9rer le maximum de r\u00e9tention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mettre en lumi\u00e8re une seule fonctionnalit\u00e9<\/h3>\n\n\n\n<p>Si votre \u00e9cran d\u2019accueil pr\u00e9sente plus d\u2019une action principale, votre onboarding est d\u00e9j\u00e0 trop complexe.<\/p>\n\n\n\n<p>Ne perdez pas vos utilisateurs d\u00e8s leur arriv\u00e9e en leur montrant une multitude de possibilit\u00e9s. Concentrez-vous sur <strong>la fonctionnalit\u00e9 phare<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"533\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-1.png\" alt=\"onboarding d'application mobile&nbsp;: action principale\" class=\"wp-image-21414\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-1.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-1-169x300.png 169w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-1-270x480.png 270w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><strong>Exemple de Shazam<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019utilisateur appuie sur un seul bouton pour reconna\u00eetre une musique.<\/li>\n\n\n\n<li>Tout le reste (affichage des paroles, playlists\u2026) n\u2019intervient qu\u2019apr\u00e8s.<\/li>\n<\/ul>\n\n\n\n<p>Ne montrez qu\u2019une action \u00e0 la fois, le reste viendra plus tard&nbsp;!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9ez une exp\u00e9rience personnalis\u00e9e<\/h3>\n\n\n\n<p>L\u2019erreur fr\u00e9quente est de proposer un contenu g\u00e9n\u00e9rique qui fait d\u00e9crocher l\u2019utilisateur. Les utilisateurs veulent des apps qui s&#8217;adaptent \u00e0 eux, personnalisez le contenu d\u00e8s le d\u00e9part pour les retenir.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"533\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-2.png\" alt=\"onboarding d'application mobile\" class=\"wp-image-21415\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-2.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-2-169x300.png 169w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-2-270x480.png 270w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><strong>Exemple de Quora&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lors de l\u2019inscription, l\u2019utilisateur choisit ses sujets pr\u00e9f\u00e9r\u00e9s.<\/li>\n\n\n\n<li>Son fil d\u2019actualit\u00e9 devient pertinent d\u00e8s la premi\u00e8re ouverture.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9duire la friction \u00e0 l&#8217;entr\u00e9e<\/h3>\n\n\n\n<p>Les formulaires interminables sont l\u2019ennemi num\u00e9ro 1&nbsp;: si l\u2019utilisateur doit r\u00e9fl\u00e9chir ou remplir un long formulaire, il risque d&#8217;abandonner.<\/p>\n\n\n\n<p>Proposez par exemple un essai sans inscription. Sur Babbel, l\u2019utilisateur teste une le\u00e7on en un clic avant de cr\u00e9er son compte.<\/p>\n\n\n\n<p>Laissez l\u2019utilisateur toucher votre app avant de lui demander ses donn\u00e9es.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"533\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-3.png\" alt=\"onboarding d'application mobile&nbsp;: essaie\" class=\"wp-image-21416\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-3.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-3-169x300.png 169w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-mobile-3-270x480.png 270w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Simplifiez l&#8217;inscription<\/h3>\n\n\n\n<p>Lorsqu&#8217;un internaute t\u00e9l\u00e9charge une application mobile, il veut l&#8217;utiliser imm\u00e9diatement. Evitez les process de v\u00e9rification d&#8217;email ou les formulaires d&#8217;inscription \u00e0 rallonge.<\/p>\n\n\n\n<p><strong>Simplifiez l\u2019inscription<\/strong>&nbsp;: si l\u2019\u00e9tape est indispensable, limitez-la \u00e0 un seul \u00e9cran avec les informations essentielles. Proposez des connexions rapides via Google, Apple ou Facebook.<\/p>\n\n\n\n<p>\u00c0 d\u00e9faut de pouvoir contourner (ou retarder) l&#8217;\u00e9tape d&#8217;inscription, veillez \u00e0 rendre celle-ci la plus rapide et la plus simple possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"533\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-4.png\" alt=\"onboarding d'application mobile&nbsp;: inscription\" class=\"wp-image-21418\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-4.png 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-4-169x300.png 169w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2018\/09\/onboarding-application-4-270x480.png 270w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Soigner le design et la fluidit\u00e9 de l\u2019exp\u00e9rience<\/h3>\n\n\n\n<p>Un bon onboarding ne se limite pas au contenu&nbsp;: l\u2019ergonomie et le design sont tout aussi importants.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9crans clairs et minimalistes.<\/li>\n\n\n\n<li>Micro-interactions pour guider l\u2019utilisateur.<\/li>\n\n\n\n<li>Ton amical et rassurant.<\/li>\n<\/ul>\n\n\n\n<p>Chaque d\u00e9tail compte. Si l&#8217;exp\u00e9rience est fluide, l&#8217;utilisateur reste. Sinon, il part&#8230; Si vous ne disposez pas des comp\u00e9tences en interne, travailler avec un <a href=\"https:\/\/www.codeur.com\/ui-ux-designer\" target=\"_blank\" rel=\"noopener\">freelance sp\u00e9cialis\u00e9 en UX\/UI mobile<\/a> peut faire toute la diff\u00e9rence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&#8217;onboarding est une \u00e9tape strat\u00e9gique<\/h2>\n\n\n\n<p>L&#8217;essentiel de <strong>l&#8217;onboarding pour une application mobile<\/strong> r\u00e9side dans ces principes&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarifiez votre promesse.<\/li>\n\n\n\n<li>Offrez de la personnalisation.<\/li>\n\n\n\n<li>R\u00e9duisez les frictions \u00e0 l\u2019entr\u00e9e.<\/li>\n\n\n\n<li>Soignez le design et la fluidit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>Sans tracking, votre onboarding reste une hypoth\u00e8se. Mesurez, analysez, et optimisez chaque interaction pour transformer chaque ouverture en premi\u00e8re action cl\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mettre en place un funnel d&#8217;onboarding<\/h2>\n\n\n\n<p>Concevoir l&#8217;onboarding de votre app mobile, c\u2019est bien. Mais mesurer le comportement des internaute est indispensable pour ajuster. Sans donn\u00e9es, vous corrigez \u00e0 l\u2019aveugle&nbsp;: l\u2019analyse vous montre o\u00f9 et pourquoi les utilisateurs d\u00e9crochent, pour prioriser les optimisations \u00e0 fort impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exemple de funnel d\u2019onboarding<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ouverture de l\u2019app<\/li>\n\n\n\n<li>\u00c9cran d\u2019accueil \/ Landing<\/li>\n\n\n\n<li>D\u00e9but du tutoriel \/ essai gratuit<\/li>\n\n\n\n<li>\u00c9cran de permission (notifications, localisation, micro)<\/li>\n\n\n\n<li>Inscription d\u00e9marr\u00e9e <\/li>\n\n\n\n<li>Inscription compl\u00e9t\u00e9e<\/li>\n\n\n\n<li>Premi\u00e8re action cl\u00e9 r\u00e9alis\u00e9e = activation<\/li>\n\n\n\n<li>Onboarding compl\u00e9t\u00e9<\/li>\n<\/ol>\n\n\n\n<p>Gr\u00e2ce \u00e0 un tunnel o\u00f9 chaque \u00e9tape est track\u00e9e, vous pouvez facilement identifier o\u00f9 l&#8217;internaute d\u00e9croche et am\u00e9liorer cette partie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9v\u00e9nements &amp; KPIs \u00e0 instrumenter<\/h3>\n\n\n\n<p>Pour suivre efficacement l\u2019onboarding, mettez en place les \u00e9v\u00e9nements suivants&nbsp;: <code>app_open<\/code>, <code>screen_view:<\/code>, <code>onboarding_step_start<\/code>, <code>onboarding_step_complete<\/code>, <code>signup_start<\/code>, <code>signup_complete<\/code>, <code>permission_requested<\/code>, <code>permission_granted<\/code>, <code>first_core_action.<\/code><\/p>\n\n\n\n<p>Suivez \u00e9galement ces KPI essentiels&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>taux de conversion par \u00e9tape<\/li>\n\n\n\n<li>taux d\u2019abandon (drop-off) par \u00e9tape<\/li>\n\n\n\n<li>temps moyen par \u00e9tape<\/li>\n\n\n\n<li>taux d\u2019activation (users who complete first core action)<\/li>\n\n\n\n<li>r\u00e9tention D1\/D7\/D30<\/li>\n\n\n\n<li>cohorte par source d\u2019acquisition<\/li>\n<\/ul>\n\n\n\n<p>Pour mettre en place le suivi des \u00e9v\u00e9nement dans votre application, un <a href=\"https:\/\/www.codeur.com\/developpeur\/mobile\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9veloppeur mobile freelance<\/a> (iOS ou Android) peut vous accompagner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimiser l\u2019onboarding pour booster l\u2019engagement<\/h2>\n\n\n\n<p>L\u2019onboarding mobile n\u2019est pas un d\u00e9tail&nbsp;: il impacte directement le taux d\u2019inscription, l\u2019engagement et la r\u00e9tention.<\/p>\n\n\n\n<p>Le plus important, c&#8217;est de <strong>savoir exactement \u00e0 quelle \u00e9tape les utilisateurs quittent votre app<\/strong>, pour corriger les frictions et transformer chaque installation en usage r\u00e9el.<\/p>\n\n\n\n<p>Besoin d\u2019aide pour am\u00e9liorer l\u2019UX ou tracker vos interactions\u202f? Trouvez un <a href=\"https:\/\/www.codeur.com\/\">freelance<\/a> sur Codeur.com et optimisez votre onboarding d\u00e8s aujourd\u2019hui.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un utilisateur ne d\u00e9sinstalle pas votre application parce qu\u2019elle est mauvaise, mais parce qu\u2019il ne comprend pas imm\u00e9diatement ce qu\u2019elle lui apporte&#8230; Sur mobile, tout se joue d\u00e8s les premi\u00e8res secondes. Un onboarding application mal con\u00e7u suffit \u00e0 faire chuter l\u2019activation, l\u2019engagement et la r\u00e9tention, m\u00eame avec un bon produit. L\u2019onboarding n\u2019est pas un simple [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":104489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[39],"class_list":["post-21413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment r\u00e9ussir l&#039;onboarding d&#039;une application mobile ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez des techniques simples pour r\u00e9ussir l&#039;onboarding d&#039;une applicaiton mobile et ainsi retenir vos utilisateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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