{"id":16541,"date":"2017-11-20T09:00:55","date_gmt":"2017-11-20T08:00:55","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=16541"},"modified":"2025-09-19T12:01:03","modified_gmt":"2025-09-19T10:01:03","slug":"panier-e-commerce-reussi","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/panier-e-commerce-reussi\/","title":{"rendered":"10 paniers e-commerce dont vous devriez vous inspirer"},"content":{"rendered":"<p>Le <strong>panier<\/strong> fait ind\u00e9niablement partie de la colonne vert\u00e9brale d&#8217;un site e-commerce. \u00c9tape centrale de votre tunnel d&#8217;achat, il est d\u00e9cisif pour convaincre vos clients de proc\u00e9der au paiement de leur commande.<\/p>\n<p>Pour vous aider \u00e0 pr\u00e9venir le ph\u00e9nom\u00e8ne de <strong>l&#8217;abandon de panier e-commerce<\/strong>, nous avons s\u00e9lectionn\u00e9 10 exemples de pages qui garantissent un fort taux de conversion. Pour chacune d&#8217;entre elles, nous avons identifi\u00e9 <strong>des astuces et des bonnes pratiques que vous pourrez mettre en place sur votre propre site de vente en ligne<\/strong>.<\/p>\n<p>Si vous n&#8217;avez pas encore cr\u00e9\u00e9 votre site, d\u00e9couvrez le <a href=\"https:\/\/www.codeur.com\/pages\/combien-coute-site-ecommerce\">prix de cr\u00e9ation d&#8217;un site e-commerce<\/a>. S&#8217;il est en ligne, pr\u00e9parez-vous \u00e0 booster vos ventes en conservant vos clients sur votre site&nbsp;!<\/p>\n<h2>Redbubble<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16542\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-1.jpg\" alt=\"panier ecommerce r\u00e9ussi\" width=\"600\" height=\"284\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-1.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-1-300x142.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-1-370x175.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-1-270x128.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-1-570x270.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nLe panier de Redbubble est tout ce qu&#8217;il y a de plus simple (ce qui est un atout en soi), mais il est utilis\u00e9 avec beaucoup d&#8217;intelligence.<br \/>\nEn effet, en fonction de ce que le client a gliss\u00e9 dans son panier d&#8217;achat, le site propose des r\u00e9ductions personnalis\u00e9es (ici, 15 % pour l&#8217;achat d&#8217;une pochette suppl\u00e9mentaire).<br \/>\nCe syst\u00e8me permet de proposer des <strong>promotions pertinentes<\/strong> puisqu&#8217;elles concernent uniquement des produits que l&#8217;internaute appr\u00e9cie (car il les a ajout\u00e9s \u00e0 son panier).<\/p>\n<h2>Amazon<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16543\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-2.jpg\" alt=\"panier e commerce r\u00e9ussi\" width=\"600\" height=\"375\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-2.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-2-300x188.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-2-370x231.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-2-270x169.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-2-570x356.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nBien que ce ne soit soit pas tr\u00e8s original, nous ne pouvions pas ne pas \u00e9voquer Amazon.<br \/>\nCe panier e-commerce est d&#8217;une sobri\u00e9t\u00e9 exemplaire mais il exploite habilement le principe du cross-selling&nbsp;:<br \/>\nEn sugg\u00e9rant des produits compl\u00e9mentaires, Amazon g\u00e9n\u00e8re des ventes suppl\u00e9mentaires d&#8217;une mani\u00e8re tr\u00e8s simple.<\/p>\n<h2>Asos<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16544\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-3.jpg\" alt=\"panier ecommerce r\u00e9ussi\" width=\"600\" height=\"322\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-3.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-3-300x161.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-3-370x199.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-3-270x145.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-3-570x306.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nLe panier d&#8217;achat du site de vente de v\u00eatements Asos poss\u00e8de deux \u00e9l\u00e9ments remarquables&nbsp;:<\/p>\n<ul>\n<li>La mention &#8220;Les articles seront r\u00e9serv\u00e9s pendant 60 minutes&#8221;, qui cr\u00e9e un sentiment d&#8217;<strong>urgence<\/strong>, l&#8217;un des principes fondamentaux du e-commerce ;<\/li>\n<li>Le bouton permettant la <strong>sauvegarde du panier<\/strong>&nbsp;: il permet \u00e0 l&#8217;internaute qui changerait subitement d&#8217;avis et qui d\u00e9ciderait d&#8217;abandonner son achat de garder une trace de l&#8217;article et donc de le retrouver facilement s&#8217;il souhaite l&#8217;acheter plus tard. Le site marchand peut aussi se servir des produits sauvegard\u00e9s par le client pour effectuer des <strong>campagnes de promotion personnalis\u00e9es<\/strong> (ex&nbsp;: &#8220;-10 % sur le pull que vous avez sauvegard\u00e9&#8221;).<\/li>\n<\/ul>\n<h2>GOG<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16545\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-4.jpg\" alt=\"panier d'achat r\u00e9ussi\" width=\"600\" height=\"256\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-4.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-4-300x128.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-4-370x158.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-4-270x115.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-4-570x243.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nLa plateforme de t\u00e9l\u00e9chargement de jeux vid\u00e9os GOG a un parti pris int\u00e9ressant&nbsp;:<br \/>\nLe site ne dispose pas d&#8217;un panier \u00e0 proprement parler, ce dernier prenant simplement la forme d&#8217;une petite fen\u00eatre pop-up qui s&#8217;affiche directement au-dessus de la fiche produit.<br \/>\nCette technique a le m\u00e9rite d&#8217;\u00eatre tr\u00e8s directe&nbsp;: aucune diversion n&#8217;emp\u00eache le visiteur d&#8217;<strong>avancer dans le tunnel de commande<\/strong>, son seul choix \u00e9tant d&#8217;appuyer sur &#8220;Valider la commande&#8221;.<\/p>\n<h2>Compagnie des Sens<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16546\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-5.jpg\" alt=\"panier ecommerce r\u00e9ussi\" width=\"600\" height=\"364\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-5.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-5-300x182.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-5-370x224.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-5-270x164.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-5-570x346.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nLa page panier du site Compagnie des Sens se d\u00e9marque d&#8217;abord parce qu&#8217;elle contient une petite surprise&nbsp;:<br \/>\nUn pochon en coton gratuit pour vous permettre de transporter vos huiles essentielles et autres produits. Un petit cadeau fait toujours plaisir&nbsp;!<br \/>\nDe plus, le site rassure les acheteurs qui auraient des doutes de derni\u00e8re minute avec une astuce toute simple&nbsp;: indiquer un num\u00e9ro de t\u00e9l\u00e9phone, un gage de confiance tr\u00e8s important en e-commerce.<br \/>\nEnfin, il est possible d&#8217;<strong>utiliser facilement un code promo<\/strong> &#8211; l\u00e0 o\u00f9 certains sites e-commerce ont tendance \u00e0 &#8220;cacher&#8221; la possibilit\u00e9 de se servir d&#8217;un bon de r\u00e9duction.<\/p>\n<h2>Fnac<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16547\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-6.jpg\" alt=\"panier d'achat r\u00e9ussi\" width=\"600\" height=\"211\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-6.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-6-300x106.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-6-370x130.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-6-270x95.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-6-570x200.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nL\u00e0 ou le panier de la Fnac est tr\u00e8s int\u00e9ressant, c&#8217;est pr\u00e9cis\u00e9ment quand il ne contient aucun article&nbsp;!<br \/>\nPlut\u00f4t que de constater froidement que le panier est vide, le site propose au visiteur de <strong>l&#8217;aider \u00e0 trouver des id\u00e9es et des inspirations<\/strong>.<\/p>\n<h2>Ikea<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16548\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-7.jpg\" alt=\"panier d'achat ecommerce r\u00e9ussi\" width=\"600\" height=\"343\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-7.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-7-300x172.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-7-370x212.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-7-270x154.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-7-570x326.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nLa page panier d&#8217;Ikea ne brille pas sp\u00e9cialement par son esth\u00e9tique, mais elle a le m\u00e9rite d&#8217;\u00eatre efficace.<br \/>\nNotamment parce qu&#8217;elle permet de calculer en temps r\u00e9el les frais de port en indiquant simplement son code postal (mais aussi de s\u00e9lectionner un point relais ou un magasin si ce mode de livraison est choisi).<br \/>\nLe c\u00e9l\u00e8bre fabriquant de meubles fait ainsi gagner du temps \u00e0 ses clients en leur proposant de <strong>g\u00e9rer la livraison d\u00e8s la premi\u00e8re \u00e9tape du passage de commande<\/strong>.<br \/>\nQuand on sait que les &#8220;co\u00fbts de livraison surprise&#8221; sont <a href=\"https:\/\/www.codeur.com\/blog\/6-causes-abandon-de-panier\/\" target=\"_blank\" rel=\"noopener\">l&#8217;une des premi\u00e8re causes de l&#8217;abandon de panier<\/a>, cela a du sens.<\/p>\n<h2>Wonderbox<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16549\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-8.jpg\" alt=\"panier d'achat e commerce r\u00e9ussi\" width=\"600\" height=\"301\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-8.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-8-300x151.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-8-370x186.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-8-270x135.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-8-570x286.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nLe panier de Wonderbox permet aux internautes de choisir en un clic le format de box qu&#8217;ils d\u00e9sirent, mais aussi de personnaliser leur coffret avec un petit message.<br \/>\nLa bonne id\u00e9e, c&#8217;est de proposer cette action facultative <em>apr\u00e8s<\/em> l&#8217;ajout de la box dans le panier d&#8217;achat.<br \/>\nEn effet, il est pr\u00e9f\u00e9rable de simplifier au maximum le d\u00e9but du tunnel de commande, en limitant les choix et les distractions.<\/p>\n<h2>Une Petite Mousse<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16550\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-9.jpg\" alt=\"panier e commerce r\u00e9ussi\" width=\"600\" height=\"339\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-9.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-9-300x170.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-9-370x209.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-9-270x153.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-9-570x322.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nUne Petite Mousse, qui commercialise entre autre des box de bi\u00e8res personnalis\u00e9es, a eu la bonne id\u00e9e d&#8217;int\u00e9grer directement son panier dans le listing produit pour simplifier le parcours d&#8217;achat.<br \/>\nAutre astuce pour booster les ventes, <strong>le panier doit contenir obligatoirement plusieurs produits<\/strong>&nbsp;:<br \/>\nLes clients ne peuvent pas finaliser leur commande tant qu&#8217;ils n&#8217;ont pas ajout\u00e9 le nombre de bouteilles correspondant \u00e0 la box choisie.<\/p>\n<h2>Thomann<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16551\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-10.jpg\" alt=\"panier e-commerce de qualit\u00e9\" width=\"600\" height=\"486\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-10.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-10-300x243.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-10-370x300.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-10-270x219.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/11\/panier-ecommerce-reussi-10-570x462.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nLe site d&#8217;instruments de musique Thomann a l&#8217;avantage de tout centraliser sur une seule page.<br \/>\nPlut\u00f4t que d&#8217;imposer plusieurs \u00e9tapes laborieuses, le panier permet de voir instantan\u00e9ment les frais de port \u00e0 payer et m\u00eame de choisir son moyen de paiement.<br \/>\nUne belle mani\u00e8re de <strong>limiter le taux d&#8217;abandon<\/strong>. Et Thomann l&#8217;a bien compris, comme l&#8217;illustre cette phrase&nbsp;:<br \/>\n&#8220;[Avec] Amazon Pay ou PayPal Express, vous pouvez commander en quelques clics sans aucun formulaire d&#8217;adresse ennuyeux.&#8221;<\/p>\n<h2>Personnalisez le panier de votre site e-commerce<\/h2>\n<p>Avec ces 10 exemples de paniers e-commerce, vous avez de quoi faire le plein de bonnes id\u00e9es pour am\u00e9liorer le taux de conversion de votre site marchand.<br \/>\nToutefois, apporter des modifications \u00e0 votre panier peut s&#8217;av\u00e9rer techniquement complexe et ainsi menacer le fonctionnement de votre site en cas d&#8217;erreur.<br \/>\nAlors, mieux vaut ne prendre aucun risque&nbsp;: <a href=\"https:\/\/www.codeur.com\/developpeur\/e-commerce\" target=\"_blank\" rel=\"noopener\">faites appel \u00e0 un d\u00e9veloppeur e-commerce<\/a> sur Codeur.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le panier fait ind\u00e9niablement partie de la colonne vert\u00e9brale d&#8217;un site e-commerce. \u00c9tape centrale de votre tunnel d&#8217;achat, il est d\u00e9cisif pour convaincre vos clients de proc\u00e9der au paiement de leur commande. Pour vous aider \u00e0 pr\u00e9venir le ph\u00e9nom\u00e8ne de l&#8217;abandon de panier e-commerce, nous avons s\u00e9lectionn\u00e9 10 exemples de pages qui garantissent un fort [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[147],"class_list":["post-16541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 paniers e-commerce dont vous devriez vous inspirer<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 10 exemples de pages paniers e-commerce r\u00e9ussies et apprenez les bonnes pratiques pour conserver vos clients et limiter les 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