{"id":15949,"date":"2017-10-17T10:50:02","date_gmt":"2017-10-17T08:50:02","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=15949"},"modified":"2025-11-05T15:39:30","modified_gmt":"2025-11-05T14:39:30","slug":"rich-snippets-google","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/rich-snippets-google\/","title":{"rendered":"SEO&nbsp;: tout savoir sur les Rich Snippets Google"},"content":{"rendered":"<p>Lanc\u00e9s en 2009, les Rich Snippets (extraits enrichis) visent \u00e0 \u00e9toffer les r\u00e9sultats qui s\u2019affichent lorsqu\u2019un internaute effectue une recherche Google.<br \/>\nSelon le contenu de la page, ces informations suppl\u00e9mentaires peuvent \u00eatre des commentaires clients, des descriptifs de produits, des liens annexes&#8230;<br \/>\nParfois sous-utilis\u00e9s, les Rich Snippets m\u00e9ritent pourtant d\u2019\u00eatre arbor\u00e9s par vos r\u00e9sultats de recherche. Pourquoi et comment\u00a0? Voici les r\u00e9ponses.<\/p>\n<h2>La notion de Rich Snippets<\/h2>\n<p>Les <a href=\"https:\/\/www.codeur.com\/blog\/pourquoi-pages-pas-en-rich-snippets\/\">Rich Snippets<\/a>\u00a0sont des balises s\u00e9mantiques impl\u00e9ment\u00e9es dans le code HTML d\u2019une page web.<br \/>\nCes donn\u00e9es structur\u00e9es visent \u00e0 fournir des informations suppl\u00e9mentaires aux moteurs de recherche, qui les int\u00e8grent ensuite \u00e0 ses r\u00e9sultats.<br \/>\nGr\u00e2ce \u00e0 ces donn\u00e9es enrichies, les internautes ont la possibilit\u00e9 de <strong>visualiser des renseignements importants<\/strong> directement dans les SERPs.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-15950 size-full\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-1.jpg\" alt=\"Rich Snippet Google\" width=\"600\" height=\"633\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-1.jpg 600w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-1-284x300.jpg 284w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-1-370x390.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-1-270x285.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-1-285x300.jpg 285w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-1-570x601.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nIls peuvent ensuite \u00e9valuer la pertinence du lien affich\u00e9 et choisir le site le plus susceptible de r\u00e9pondre \u00e0 leurs attentes.<br \/>\nLes domaines d\u2019utilisation des Rich Snippets mis en place par Google sont limit\u00e9s \u00e0 huit cat\u00e9gories\u00a0:<\/p>\n<ul>\n<li>Avis ;<\/li>\n<li>Recettes de cuisine ;<\/li>\n<li>Entreprises ;<\/li>\n<li>Musique ;<\/li>\n<li>\u00c9v\u00e9nements ;<\/li>\n<li>Applications ;<\/li>\n<li>Produits de consommation ;<\/li>\n<li>Personnes.<\/li>\n<\/ul>\n<h2>L\u2019impact SEO des Rich Snippets<\/h2>\n<p>Pourquoi Google a-t-il d\u00e9velopp\u00e9 ces extraits enrichis\u00a0? Toujours pour la m\u00eame raison\u00a0: proposer \u00e0 ses utilisateurs une <strong>exp\u00e9rience de recherche d\u2019information optimale<\/strong>.<br \/>\nLe lancement des Rich Snippets prouve, encore une fois, la volont\u00e9 d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur, en proposant aux internautes les r\u00e9sultats les plus pertinents par rapport \u00e0 leur requ\u00eate.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-15951\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-2.jpg\" alt=\"Rich Snippet Google\" width=\"374\" height=\"737\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-2.jpg 374w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-2-152x300.jpg 152w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-2-370x729.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-2-270x532.jpg 270w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><br \/>\n\u00c0 noter que ces informations compl\u00e9mentaires n\u2019influencent pas directement le positionnement d\u2019une page web dans les moteurs de recherche.<br \/>\nCependant, elles permettent d\u2019<strong>am\u00e9liorer la visibilit\u00e9 des pages<\/strong> d\u2019une entreprise. En effet, les internautes sont plus attir\u00e9s par des descriptifs enrichis, avec parfois des \u00e9l\u00e9ments visuels ou des avis clients, que par un simple lien.<\/p>\n<blockquote><p>Les Rich Snippets (r\u00e9sultats enrichis) ne doivent pas \u00eatre confondus avec les Featured Snippets (extraits optimis\u00e9s).<br \/>\nCes derniers correspondent \u00e0 la &#8220;position z\u00e9ro&#8221; dans Google, c&#8217;est-\u00e0-dire un r\u00e9sultat de recherche sp\u00e9cial (sous la forme d&#8217;un encadr\u00e9) qui surpasse tous les autres.<\/p><\/blockquote>\n<p>Naturellement, ils vont \u00eatre <strong>plus enclins \u00e0 visiter cette page<\/strong>, surtout si les donn\u00e9es enrichies montrent qu\u2019elle r\u00e9pond \u00e0 leur besoin.<br \/>\n\u00c0 terme, les Rich Snippets permettent d\u2019<strong>am\u00e9liorer le trafic sur votre site internet<\/strong>, ce qui augmente aussi votre position dans les r\u00e9sultats. Le cercle vertueux du SEO se met en place, pour le bien de votre business\u00a0!<\/p>\n<h2>L\u2019int\u00e9gration des\u00a0Rich Snippets dans un site<\/h2>\n<p>L\u2019int\u00e9gration des balises s\u00e9mantiques dans le code HTML d\u2019une page web s\u2019effectue \u00e0 l\u2019aide du protocole \u00ab\u00a0Schema.org\u00a0\u00bb. Celui-ci permet de coder ces donn\u00e9es structur\u00e9es.<br \/>\nAinsi, les moteurs de recherche (Google, Bing et Yahoo) sont en mesure d\u2019<strong>identifier le contenu pr\u00e9sent sur une page<\/strong>.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-15952\" src=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-3.jpg\" alt=\"Rich Snippet Google\" width=\"594\" height=\"108\" srcset=\"https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-3.jpg 594w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-3-300x55.jpg 300w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-3-370x67.jpg 370w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-3-270x49.jpg 270w, https:\/\/www.codeur.com\/blog\/wp-content\/uploads\/2017\/10\/rich-snippet-3-570x104.jpg 570w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><br \/>\nL\u2019int\u00e9gration de donn\u00e9es structur\u00e9es sur un site, en utilisant ce protocole, peut s\u2019effectuer de deux mani\u00e8res\u00a0:\u00a0\u00e0 l\u2019aide d\u2019une structure en langage JSON ou par un balisage classique.<br \/>\nVous souhaitez en savoir plus\u00a0? Google propose une documentation sur le site <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema.org<\/a>.<br \/>\nToutefois, pour s&#8217;assurer d\u2019int\u00e9grer parfaitement ces donn\u00e9es, il est recommand\u00e9 de faire appel \u00e0 un <a href=\"https:\/\/www.codeur.com\/developpeur\" target=\"_blank\" rel=\"noopener\">d\u00e9veloppeur professionnel<\/a>.<\/p>\n<h2>Conclusion<\/h2>\n<p>N&#8217;attendez plus pour int\u00e9grer les Rich Snippets dans votre strat\u00e9gie <a href=\"https:\/\/www.codeur.com\/blog\/meilleurs-outils-techniques-seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>.<br \/>\nCes extraits enrichis vous distinguent de vos concurrents, boostent votre trafic et votre positionnement dans les r\u00e9sultats de recherche Google.<br \/>\nBesoin d\u2019aide\u00a0? <a href=\"https:\/\/www.codeur.com\/\" target=\"_blank\" rel=\"noopener\">Postez votre annonce sur Codeur<\/a> et recevez de nombreux devis en quelques minutes\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanc\u00e9s en 2009, les Rich Snippets (extraits enrichis) visent \u00e0 \u00e9toffer les r\u00e9sultats qui s\u2019affichent lorsqu\u2019un internaute effectue une recherche Google. Selon le contenu de la page, ces informations suppl\u00e9mentaires peuvent \u00eatre des commentaires clients, des descriptifs de produits, des liens annexes&#8230; Parfois sous-utilis\u00e9s, les Rich Snippets m\u00e9ritent pourtant d\u2019\u00eatre arbor\u00e9s par vos r\u00e9sultats de [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":107287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[39],"class_list":["post-15949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement-naturel","tag-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO : tout savoir sur les Rich Snippets Google<\/title>\n<meta name=\"description\" content=\"Lanc\u00e9s en 2009, les Rich 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