{"id":15124,"date":"2017-09-06T09:21:38","date_gmt":"2017-09-06T07:21:38","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=15124"},"modified":"2025-08-29T15:44:43","modified_gmt":"2025-08-29T13:44:43","slug":"idees-jeux-concours-instagram","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/idees-jeux-concours-instagram\/","title":{"rendered":"5 bonnes id\u00e9es de jeux-concours \u00e0 organiser sur Instagram"},"content":{"rendered":"

Vous souhaitez augmenter votre communaut\u00e9 sur Instagram\u00a0? Les jeux-concours sont un excellent moyen d\u2019attirer l\u2019attention de vos followers, de susciter leur engagement et de recruter de nouveaux abonn\u00e9s. Mais pour quelle m\u00e9canique opter\u00a0? Codeur vous d\u00e9livre 5 types de concours tr\u00e8s performants sur Instagram.<\/p>\n

1.\u00a0\u00a0\u00a0 Un \u00ab\u00a0Comment to Win\u00a0\u00bb<\/h2>\n

\"\"
\nSimple et efficace, demandez simplement aux participants de poster un commentaire sous votre post. Celui-ci peut contenir la r\u00e9ponse \u00e0 une question pr\u00e9cise, un avis personnalis\u00e9, un \u00e9motic\u00f4ne, un hashtag\u2026 C\u2019est \u00e0 vous de voir\u00a0!
\nCette m\u00e9canique de participation convient parfaitement si vous voulez rapidement accro\u00eetre l\u2019engagement et si le lot n\u2019est pas tr\u00e8s important. Pour des cadeaux de forte valeur, optez pour un syst\u00e8me plus cors\u00e9.<\/p>\n

2.\u00a0\u00a0\u00a0 Un \u00ab\u00a0Invite to Win\u00a0\u00bb<\/h2>\n

Aussi simple et rapide \u00e0 mettre en place que le \u00ab\u00a0Comment to Win\u00a0\u00bb, le \u00ab\u00a0Invite to Win\u00a0\u00bb d\u00e9signe le fait d\u2019obliger les participants \u00e0 taguer un ou plusieurs amis en commentaire. Cette m\u00e9canique vous aide \u00e0 recruter rapidement des nouveaux abonn\u00e9s et \u00e0 accro\u00eetre votre visibilit\u00e9.
\n\u00c0 utiliser si vous voulez avoir de nombreux participants en peu de temps et que le lot \u00e0 gagner est peu co\u00fbteux.<\/p>\n

3.\u00a0\u00a0\u00a0 Le partage d\u2019une photo<\/h2>\n

Un peu plus compliqu\u00e9, mais aussi plus efficace en termes de visibilit\u00e9, obliger les participants \u00e0 partager votre photo permet \u00e0 votre marque d\u2019\u00eatre concr\u00e8tement visible aupr\u00e8s des utilisateurs. Sur Instagram, c\u2019est le visuel qui capte l\u2019attention en premier.
\nPrenez soin de bien mettre en avant vos produits et le logo de votre marque sur l\u2019image \u00e0 reposter. En effet, celle-ci va faire le tour des communaut\u00e9s des participants et a pour objectif de les pousser \u00e0 s\u2019int\u00e9resser \u00e0 vous.
\nUne m\u00e9canique \u00e0 utiliser pour un lot un peu plus important et dans l\u2019objectif de faire conna\u00eetre votre marque aupr\u00e8s d\u2019un large public.<\/p>\n

4.\u00a0\u00a0\u00a0 La cr\u00e9ation d\u2019une photo<\/h2>\n

Un peu plus compliqu\u00e9e que la m\u00e9canique pr\u00e9c\u00e9dente, la cr\u00e9ation d\u2019une photo demande une communaut\u00e9 forte et engag\u00e9e. L\u2019effort fourni pour participer est important\u00a0: la r\u00e9compense doit donc \u00eatre tout aussi importante.
\nGr\u00e2ce \u00e0 ce type de concours Instagram, vous ne faites pas qu\u2019accro\u00eetre votre notori\u00e9t\u00e9, vous f\u00e9d\u00e9rez vos meilleurs fans et surtout, vous disposez ensuite de contenu \u00e0 repartager sur vos propres r\u00e9seaux sociaux.
\n\u00c0 savoir que pour cr\u00e9er la photo, vous pouvez imposer un th\u00e8me, une couleur ou l\u2019utilisation d\u2019un de vos produits ou services. Cependant, avant toute chose, demandez-vous jusqu\u2019o\u00f9 est capable d\u2019aller votre communaut\u00e9 pour gagner votre lot.<\/p>\n

\u00c0 lire aussi :\u00a012 types de jeux-concours \u00e0 organiser sur Facebook<\/a><\/p><\/blockquote>\n

5.\u00a0\u00a0\u00a0 Un jeu de piste<\/h2>\n

Distrayant et particuli\u00e8rement efficace pour votre image, le jeu de piste doit conduire les participants dans un d\u00e9dale de photos et de choix amusant. \u00c0 partir d\u2019une photo, ils seront ensuite redirig\u00e9s vers d\u2019autres liens (autre compte Instagram, autre compte social media, sur le site, vers un formulaire, etc.). Apr\u00e8s ces diverses \u00e9preuves, ils pourront enfin pr\u00e9tendre au tirage au sort.
\nCette m\u00e9canique s\u2019utilise aupr\u00e8s d\u2019une communaut\u00e9 dynamique et r\u00e9active, qui acceptera de passer plusieurs minutes sur un concours. M\u00eame si ce type de jeu va booster votre notori\u00e9t\u00e9, il servira surtout \u00e0 renforcer la fid\u00e9lit\u00e9 de vos followers.<\/p>\n

Vous souhaitez booster votre compte professionnel Instagram ?\u00a0Postez votre annonce sur Codeur<\/a>\u00a0d\u00e8s maintenant pour trouver un community manager<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous souhaitez augmenter votre communaut\u00e9 sur Instagram\u00a0? Les jeux-concours sont un excellent moyen d\u2019attirer l\u2019attention de vos followers, de susciter leur engagement et de recruter de nouveaux abonn\u00e9s. Mais pour quelle m\u00e9canique opter\u00a0? Codeur vous d\u00e9livre 5 types de concours tr\u00e8s performants sur Instagram. 1.\u00a0\u00a0\u00a0 Un \u00ab\u00a0Comment to Win\u00a0\u00bb Simple et efficace, demandez simplement aux […]<\/p>\n","protected":false},"author":67,"featured_media":15128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[39],"class_list":["post-15124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-conseils"],"acf":[],"yoast_head":"\n5 bonnes id\u00e9es de jeux-concours \u00e0 organiser sur Instagram<\/title>\n<meta name=\"description\" content=\"Vous souhaitez augmenter votre communaut\u00e9 sur Instagram\u00a0? 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