{"id":14930,"date":"2017-08-31T10:50:11","date_gmt":"2017-08-31T08:50:11","guid":{"rendered":"https:\/\/www.codeur.com\/blog\/?p=14930"},"modified":"2025-09-09T17:13:22","modified_gmt":"2025-09-09T15:13:22","slug":"gagner-abonnees-snapchat","status":"publish","type":"post","link":"https:\/\/www.codeur.com\/blog\/gagner-abonnees-snapchat\/","title":{"rendered":"\u00c9tude\u00a0:\u00a0comment d\u00e9velopper sa communaut\u00e9 sur Snapchat\u00a0?"},"content":{"rendered":"

Avec 166 millions d\u2019utilisateurs actifs chaque jour, le r\u00e9seau social Snapchat est pl\u00e9biscit\u00e9 par les g\u00e9n\u00e9rations Y et Z. Cette plateforme constitue donc un puissant levier marketing pour les marques qui ciblent ces utilisateurs. Cependant, \u00eatre pr\u00e9sent sur Snapchat ne suffit pas\u00a0: il est important de s\u2019adapter aux codes de ce r\u00e9seau social pour toucher son public.
\nPour vous aider, Codeur vous propose d\u2019analyser l\u2019\u00e9tude r\u00e9alis\u00e9e par Snaplytics, qui nous donne les bonnes pratiques pour d\u00e9velopper sa communaut\u00e9 sur Snapchat.<\/p>\n

Construire sa communaut\u00e9 Snapchat<\/h2>\n

\"\"
\nPour se faire conna\u00eetre sur Snapchat, il existe 2 solutions efficaces\u00a0: le QR Code et le pseudo. 64% des nouveaux abonn\u00e9s utilisent la recherche par nom d\u2019utilisateur pour trouver un compte, tandis que 25% d\u2019entre eux se servent du QR Code.
\nAlors, pour assurer la promotion de votre pr\u00e9sence sur Snapchat, partagez votre QR code et votre nom d\u2019utilisateur sur l\u2019ensemble de vos canaux de communication. Mettez l\u2019ic\u00f4ne sur votre site internet, changez d\u2019avatar sur Facebook ou Twitter pour promouvoir votre profil Snapchat, ajoutez le QR Code dans votre newsletter\u2026\u00a0 Pensez \u00e0 mentionner aussi les th\u00e9matiques que vous abordez pour int\u00e9resser votre cible.
\nContrairement \u00e0 Facebook, r\u00e9seau social qui offre aux marques la possibilit\u00e9 de recruter facilement de nouveaux fans, toucher un nouveau public sur Snapchat s\u2019av\u00e8re \u00eatre plus complexe. N\u00e9anmoins, d\u00e8s l\u2019instant o\u00f9 de nouveaux abonn\u00e9s vous suivent, 54,8\u00a0% d\u2019entre eux visionnent syst\u00e9matiquement les stories que vous publiez. L\u2019engagement est donc plus important sur Snapchat que sur n\u2019importe quel autre r\u00e9seau social.<\/p>\n

L\u2019optimisation des stories sur Snapchat<\/h2>\n

\"\"
\nPour am\u00e9liorer la visibilit\u00e9 de ses stories, l\u2019\u00e9tude men\u00e9e par Snaplytics souligne l\u2019importance d\u2019en publier plusieurs fois par semaine\u00a0: 55% des marques publient 2 fois par semaine.
\nL\u2019\u00e9tude montre \u00e9galement que les jours qui recensent le plus de stories sont le jeudi, vendredi, samedi et dimanche. Ainsi, il est pertinent de se demander si vous ne devriez pas publier les v\u00f4tres en d\u00e9but de semaine. La concurrence est moins grande et vous pouvez obtenir un meilleur taux d\u2019engagement.
\nEn fonction du secteur d\u2019activit\u00e9 dans lequel vous \u00e9voluez, le nombre de snaps \u00e0 utiliser varie de 6 \u00e0 12. Par exemple, les stories des ONG comprennent jusqu\u2019\u00e0 17 snaps, alors que l\u2019industrie agroalimentaire fait le choix d\u2019opter pour 7 snaps en moyenne.
\nDans tous les cas, \u00e9vitez les posts inutiles. Mieux vaut avoir une story courte, mais pertinente\u00a0!<\/p>\n

Les formats de contenu \u00e0 privil\u00e9gier sur Snapchat<\/h2>\n

Le format vid\u00e9o s\u2019impose de plus en plus sur Snapchat (et sur tous les autres r\u00e9seaux sociaux). En effet, l\u2019\u00e9tude r\u00e9v\u00e8le qu\u2019en l\u2019espace de quelques mois, l\u2019utilisation du format vid\u00e9o par les entreprises a progress\u00e9 de 55\u00a0% \u00e0 61\u00a0%, et ce, au d\u00e9triment du format photo.
\nN\u00e9anmoins, les formats de contenus diff\u00e8rent en fonction du secteur d\u2019activit\u00e9. L\u2019\u00e9tude souligne que les entreprises \u00e9voluant dans l\u2019industrie du luxe, l\u2019agroalimentaire ou la mode privil\u00e9gient les visuels. \u00c0 contrario, les univers du divertissement, de l\u2019audiovisuel et de la beaut\u00e9 misent sur la vid\u00e9o.
\nTout va d\u00e9pendre de votre audience et de ses habitudes de consommation de l\u2019information.<\/p>\n

Si l\u2019\u00e9tude de Snaplytics offre des pistes int\u00e9ressantes pour d\u00e9velopper sa communaut\u00e9 Instagram, n\u2019oubliez pas de faire des tests de votre c\u00f4t\u00e9 et d\u2019analyser les retomb\u00e9es. Vous arriverez mieux \u00e0 d\u00e9terminer les meilleurs horaires de publication, le format pl\u00e9biscit\u00e9 par votre cible et son type de contenu pr\u00e9f\u00e9r\u00e9.
\nVous souhaitez de l\u2019aide sur Snapchat\u00a0? Postez votre annonce sur Codeur<\/a> d\u00e8s maintenant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec 166 millions d\u2019utilisateurs actifs chaque jour, le r\u00e9seau social Snapchat est pl\u00e9biscit\u00e9 par les g\u00e9n\u00e9rations Y et Z. Cette plateforme constitue donc un puissant levier marketing pour les marques qui ciblent ces utilisateurs. Cependant, \u00eatre pr\u00e9sent sur Snapchat ne suffit pas\u00a0: il est important de s\u2019adapter aux codes de ce r\u00e9seau social pour toucher […]<\/p>\n","protected":false},"author":67,"featured_media":11252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[39],"class_list":["post-14930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-conseils"],"acf":[],"yoast_head":"\n\u00c9tude\u00a0:\u00a0comment d\u00e9velopper sa communaut\u00e9 sur Snapchat\u00a0?<\/title>\n<meta name=\"description\" content=\"Avec 166 millions d\u2019utilisateurs actifs chaque jour, le r\u00e9seau social Snapchat est pl\u00e9biscit\u00e9 par les g\u00e9n\u00e9rations Y et Z. Cette plateforme constitue donc\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codeur.com\/blog\/gagner-abonnees-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude\u00a0:\u00a0comment d\u00e9velopper sa communaut\u00e9 sur Snapchat\u00a0?\" \/>\n<meta property=\"og:description\" content=\"Avec 166 millions d\u2019utilisateurs actifs chaque jour, le r\u00e9seau social Snapchat est pl\u00e9biscit\u00e9 par les g\u00e9n\u00e9rations Y et Z. 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